(Submitted by Melissa Carter, Business Development Specialist, Small Business Development Center, OSU South Centers)
This year, after partaking in Thanksgiving festivities, consider moving the day of shopping to Saturday. American Express helps small businesses across the United States by promoting Small Business Saturday. American Express has created free marketing material for businesses to utilize, promotes success stores, and has a map for tracking small businesses.
Small businesses owners can take advantage of this declaration and promote Small Business Saturday in their stores, and on their websites and social media sites. Offer consumers a discount or provide an open house atmosphere at your store by offering samples or giveaways. Businesses may even consider opening for extended hours to take advantage of weekend shoppers.
Consumers can also promote Small Businesses by utilizing the Twitter hash tag #smallbusinesssaturday while shopping as well as utilize word of mouth to promote where they have shopped during the weekend. There are many opportunities when shopping local.
For more information and to access the free marketing material, log on to: http://www.smallbusinesssaturday.com/