(Submitted by Ryan Mapes, Manager, Endeavor Center and Program Leader, Business Development Network, OSU South Centers)
When creating a business or marketing plan, you must realize that ideas, or a list of ideas is not a plan. Plans that include goals will help you make your ideas become a reality. Focusing only on the end result may not get you where you need to be today or tomorrow.
Set short-term and long-term goals so that you take action. Effective goals should be realistic, measurable, and should state a target completion date. I recommend that you consider the SMART goal methodology when creating the goals that will assist you in following through with your plan.
S = Specific
M = Measurable
A = Attainable
R = Realistic
T = Target Date
When you have ideas that you want to achieve, make a plan and set goals as to how you will put your ideas into action. Breaking the overall plan down into smaller segments with goals greatly increases your chances of successfully reaching your desired outcome. Most business owners do not plan to fail, they fail to plan.
Below is an example of a MS Office Excel spreadsheet to help with your planning efforts.