My family is a soccer family. With World Cup coming up, we’re getting the fever.

As a communicator, I’ve seen two video promos that really impress me.

There’s this one that promotes the World Cup.

It portrays the fans and the fan experience as integral to the game. The video starts quietly with the anticipation of fans arriving. Then alternates players with American flags, waving throngs and the rousing “I believe” cheer. The fast cutaways add to the frenzy.

I’m excited for this World Cup even though Team USA has a tough group to beat to make it to the finals. Does this video pump you up?

I also like this video because at the 47th second, my son is in the lower left of the screen! Here’s the screenshot:

The second soccer promo I want to share was used by NBC last summer to promote its Premier League broadcasts.

This video is hilarious. It’s gotten more than 6.5 million views. My son does a great Ted Lasso impersonation.

It was a fun way for NBC to promote its Premier League broadcasts to the U.S., but I wonder if it has “not your father’s Oldsmobile” syndrome.

In the 1980s, GM launched a well-known campaign tagline: “This is not your father’s Oldsmobile.” The company was trying to change the perception of its cars and reach a broader audience. However, some experts believe that campaign alienated its core buyer demographic and contributed to the demise of the Oldsmobile.

With the Ted Lasso video, is NBC insulting its target audience — Americans?

While you mull that over, I’m going to go watch that video for the 357th time. It really is funny.