Health Insurance Text Message Program

Health insurance can be a complicated topic.  There are many different plans offered nationwide, each of which have a different cost and may cover different health care services. Once you pick a plan, you then need to know how to best use it to manage your health and finances.

To help you gain confidence and understanding about health insurance choice and use, the Cooperative Extension’s Health Insurance Literacy Action team has created a text message campaign to help you better understand health insurance.  The campaign focuses on four areas with 10 messages each:

  • Reasons health insurance is important
  • Health insurance and risk management
  • Health insurance and preventive services
  • Health insurance terms

We are seeking young adults born between the years 1982 and 1998 to help us test these messages. You can opt into one, some or all of the messages.  Each week, you will be sent two interactive messages over five weeks for each group.  The study will run between five and 20 weeks, depending on which areas you want information on.

Participation is free and voluntary. All your information will be confidential.  You will be asked to complete a short survey to describe who you are.  Before each group of messages, you will be asked to complete a three to five question survey about your confidence and knowledge on each topic.  This survey will be repeated at the end to see if our messages helped you become more confident about health insurance. At the end of the survey, you will be given the option to enter a drawing for one of five, $50 gift cards.

Spots are limited so enroll early.  If interested, please text START to 216-302-1673.

If you have any questions, please contact Dr. Virginia Brown, the study leader, at or 410-386-2760.


Dr. Virginia Brown, University of Maryland Extension

Dr. Mary Jo Katras, University of Minnesota Extension

Dr. Elizabeth Kiss, Kansas State University

Dr. Joan Koonce, University of Georgia

Dr. Kenneth Martin, Ohio State University

Dr. Dena Wise, University of Tennessee

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