Maple for the masses – of course that’s our goal when we think about the tasty product we produce and the many millions of people who aren’t yet customers but should be!
Maple for the masses – from a researcher’s perspective, there’s always the goal for our work to be translated from research into applied guidance that can be adopted by producers all over the landscape.
Maple for the masses – from a general knowledge and curiosity perspective, producers love to tell others about the maple culture and practice that we love so dearly.
One could argue these elements leverage Curiosity into Consumption which eventually turns into Concern for the resource – a beautiful way to think about how our human curiosity can find engagement that ultimately leads to a stewardship ethic around an issue or topic or resource.
Very seldom does a single piece of media capture all of these perspectives and more so wonderfully. Sticking with the personality of Aaron Wightman from Cornell (see last week’s post about the Sweet Talk Maple Podcast), I think you’ll agree this Popular Mechanics article is a real doozy. Enjoy!