Major crop production businesses face significant change today, including increasing and diverse global demand, new technologies, resource limitations and heightened societal expectations. Porter’s Five Forces analysis can be used to examine these economic conditions, opportunities, and threats. Crop production businesses are adapting to this changing competitive landscape. Click here to read the entire article.
Elizabeth A. Bechdol (beth.bechdol@icemiller.com), is Director of Agribusiness Strategies, Ice Miller LLP, Indianapolis, Indiana. Alan Gray (gray@purdue.edu) is Professor Department of Agricultural Economics and Director of the Center for Food and Agribusiness and MS-MBA program, Purdue University, West Lafayette, Indiana. Brent Gloy (bgloy@purdue.edu), Associate Professor Department of Agricultural Economics and Associate Director of Research of the Center for Food and Agricultural Business, Purdue University, West Lafayette, Indiana.
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