All the stats you look at vary on how much Nike actually spends to make each pair of tennis shoes but one thing is consistent they spend a lot less then the consumer. According to a study done by Duke,consumers pays over 70% more then Nike does for each pair of shoes. This study by Duke also reported that for a $70.00 pair of Nike shoes, Nike pays about $2.75 for production labor, $9.00 for the materials, $3.00 for the equipment, $1.75 for the supplier’s operating profit. $3.00 for duties, and $0.50 for shipping giving a grand total of about $20.00 spent on each pair of shoes made. The retailer also makes a nice profit off of these shoes, spending $0.25 on research and development, $4.00 on promotion and advertising, $5.00 on sales and distribution, and $6.25 on Nike’s operating profit, coming to a grand total of $35.50 spent by the retailer on each pair of shoes. The consumer then pays $70.00 on these sneakers. These stats are for relatively cheap shoes, according to a study done by Terry OKeefe Nike spends just over $16 to make a pair of “Jordan’s” which are some of their most expensive shoes and sell for $250 to $550 a pair on amazon.

5 thoughts on “Purchase

  1. I love this company as well as I want buy it directly from america’s shop, how it can be possible?
    Pls reply.

  2. Other running shoe brands are also making high-end footwear with some innovative technology – such as the INOV-8 TrailFly Ultra G 300 Max which has a Graphene midsole and outsole – a world first. I own a couple of pairs and I am very impressed with the performance so far. Worth checking out if you run on the trails.

  3. I m from INDIA what are the procedure and formalities to start track and field spikes business in India
    How will the spikes at wholesale price
    Please let me know the details

  4. This book is a compilation of best action books Publishing Company’s books. The protagonist is a young lady who has recently relocated to New York City. The book’s principal topics include loneliness and the challenges of being a woman in a new place.

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