Social media has been on the upswing over the past decade, so it will come as no surprise to most that ‘Brazuca,’ the official football of the World Cup has it’s own personal Twitter account. The Twitter account will follow the ball as it travels around the world on it’s journey to the 2014 World Cup Finals. In addition to the social media account for the ball, every baby that was born on 12/3/2013 in Brazil won a free soccer ball, representing the Brazilian notion that “every Brazilian is born with a soccer ball at his or her feet.” The word ‘Brazuca’ is a Brazilian slang term that is often used to represent national pride.
You can follow the ball with the Twitter handle @brazuca.
http://gamedayr.com/sports/brazuca-2014-fifa-world-cup-match-ball-twitter-90830/#