Puma deal largest commercial deal in EPL

As if topping the Premier League and progressing in both the Champions League and FA Cup were not enough, the Arsenal manager, Arsene Wenger, has now been handed another gift , a hefty slab of cash. For too many years since he took charge in 1996, Wenger has been financially handcuffed in the transfer market following the strict spending criteria determined by the Arsenal board. Yet, Monday’s announcement that the Premier League side and the German kit supplier Puma had signed the largest commercial deal in both companies’ history has cast such caution to one side. Coming into effect on July 1, the five-year deal with Puma is worth nearly $250 million according to media reports. The tie-in with Puma ends a 20-year association with rival sportswear company Nike, with Arsenal believing that their new partner can not only give them bespoke attention but also help drive inroads to important “markets like Asia and the Americas.” Arsenal hopes its relationship with Puma can finally put the Londoners on an equal financial footing with some of Europe’s biggest clubs.

 

http://edition.cnn.com/2014/01/27/sport/football/football/

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