User Needs:
Above is a graph detailing our users’ needs. Effectiveness, durability, and safety were rated among the most important factors; after all, if the product doesn’t work, why use it?
In the aftermath of our interviewing process, we found that our potential users were more concerned with cost than we had a first anticipated. Given that fact, we now realize that the pricing on this service may be sensitive and that much will probably have to be done to control the costs as much as possible.
Above is a persona representing a potential user.
Value Proposition:
Above is a graph detailing the value proposition for our product. The idea is that it details the pros and cons of exercising given the current situation, i.e. without having access to our product.
Our product was designed to address three of the four negatives of this chart; soreness, stress, and time. The idea is to make the negatives less significant and more bearable.
It is worth noting, though, that if our product can encourage them to exercise more frequently, it may actually boost the positives, too.
Business Model: Our plan is to charge our users a flat rate per mile. We are currently projecting a cost of somewhere between $3.50 and $5.00 a mile, which is roughly twice the rate for an Uber in most areas. There are also plans to talk to local business owners about having them help subsidize the system in return for having stops added for their business.
Based on our interviews with potential users, we found that our potential users were very concerned with the pricing of the service. This suggests that pricing may be very sensitive. If we can get assistance from some businesses, that may allow us to offer a more reasonable price to our users.