End Users:
Our users would be most likely to use our product would consist of the average person wanting to improve their social life.
Created user persona:
User Needs Chart
Definition of user needs:
- Price: Cost of the app, purchases or advertisements.
- Aesthetics: Consistent polished design, appearance
- Accessibility: Platform or brand availability, performance on as many devices as possible.
- Security: Private information protection.
- Performance: Speed and functionality of the app.
- Reliability: Consistency of times where app can be used (crashing or maintenance)
- Intuition: How ‘Smart” the app is, offering or removing suggestions based on user.
- Customization: How much control user has over options in app.
- Connectivity: Effectiveness of app to find and connect users
- Dev. Communication: connection between users and developers, exchange of user input to developer goals.
Market Character
Stakeholders:
Developers, Investors, End Users, advertisers, community members.
Market Size:
-745,474 potential users aged 18-64 with a median age of 32.4 means that about 372,737 people in the target demographic live in our target market.
-With a median income of $56,319 but a per capita income rate of $31,199 and a poverty rate of 16% the market favors a cost-effective solution.
-This is backed up by a $17,887 per capita retail sales; the end users are already spending all of their disposable income.
-The top two minority groups in the city consist 34.1% of the population and 12.7% of homes in the target market speaking a primary language other than English.
-App should have universal appeal/utility, perhaps look into eventual translations.
Current alternatives:
Most competitors on the market focus solely on music or ticket sales.
The alternatives are described further in the secondary research section