Facebook, Twitter, and Instagram. These aren’t only tools for fun, they can be used to take your next event from bland to #trending.

The number one thing event planners need to do is, make sure people know the event is happening. If nobody knows about it, all of your hard work is wasted. Below are a few tips and tricks to make your next event post-worthy.

Make it Facebook Official

Most people have used Facebook to share cute dog videos or host conversations in comment sections, but only some utilize the event pages. Facebook allows you to organize and advertise an event from the comfort of your office (or at home in your pajamas).

Log in to Facebook and look down the sidebar of your main feed. Under the “Explore” heading, there is a little calendar icon named “Events.” If you click on that, it takes you to the events page. Here you can look at events happening near you, see upcoming birthdays, and even create your own.

By creating your own event, you can invite anyone you’re friends with to a private event, or make it public and invite everyone! The page allows you to track RSVPs, hold discussions, and keep everyone updated about the status of the event. Make sure to send out the invitation to anyone and everyone you think would want to come. You can even allow people to invite their friends to expand your network!

Get it Trending on Insta

Establish a short, catchy hashtag to use on Instagram. This allows people to post their own pictures and share their experiences with you in real time. Something with only one or two words is ideal. Do not go longer than 10 letters. If there are multiple words, capitalize the first letter of each to make it easy to read. Something like #New2OSU is great, where as a variation of that, #newtoosu, says something completely different. Here, you either have a small amphibian going to Ohio State or a popular bar coming back to campus. Clarity is key.

Link Up

Use your Linkedin network to share professional events among those who would appreciate them. Colleagues and fellow event planners could even snag a few tips. Once the event is over is the ideal time to use Linkedin. Share pictures and testimonials from attendees to show how great your skills are! Include what you did and helpful advice for those looking to plan their own event like yours.