Week 4 was a very busy week!
I started to finalize the Marketing Prospects project that I have been working on for a couple of weeks now. Only one more county to research and this project will be complete!!
Also during this week I worked on a couple of the projects given to me by the marketing department. Wednesday I created ten different posts for the AgCredit Facebook and Instagram pages that will be posted weekly during the month of June to celebrate National Dairy Month and National Fresh Fruits and Vegetables Month. In last weeks post I mentioned that I was super excited to have the opportunity to create original posts for the company and look forward to sharing them with all of you as they get posted over the next month. For this project I used a lot of the content learned in the Intro to Agricultural Communications Class I took in the Fall of 2020. This class didn’t touch on creating social media posts specifically, however when creating my portfolio site for the class I learned a lot about layouts what looks good to the eyes of the reader.
This past spring (2021) I also took the Communicating Ag Issues class with Leah Curtis. This class referenced the information given in the book “Made to Stick” by Chip and Dan Heath, which taught me a lot about getting my ideas across and getting the information out there so the audience has it in a short amount of time. I kept this idea in mind while creating these posts because you have less than a second to get the attention of the reader as they scroll through their feed. I made my posts informational but also straight to the point because of this ideal.
Additionally from the marketing department, this week I have been going through a bunch of event planning files for their annual Employee Appreciation Picnic and Christmas Party. All the information from these files is getting put into an excel spreadsheet for easy access. There is a lot that goes into the planning of these events and this will allow them to have easier access to the information.
Can’t wait to see what is in store for me on Tuesday! Happy Memorial Day Weekend, see you next week!