Our Target User Persona:
Name: Alexis
Age: 37
Occupation: HR representative
Characteristics: Average physical fitness (enjoys hiking), no kids, college educated, one arm lost above the elbow from accident
Persona
Motivations:
- Enjoys unwinding after work with wine and a movie
- Working on saving money
- Trying to be healthier and eating real foods
Frustrations:
- Does not want to spend hours cooking a basic meal
- Hates when her place is not tidy
- Finds it difficult to prepare healthy foods that require cleaning and cutting
- Feels lack of control when opening/cutting products
Goals:
- She wants an easier way to prepare healthy meals to save time
- Wants to cook fulfilling meals so she is not tempted to order in to save money
- Wants to cook without creating a mess that is hard to clean up
