Professor Shashi Matta is the Faculty Director of MBA Programs, and Associate Professor of Marketing – Clinical at Fisher College of Business. Dr. Matta engages extensively with industry through consulting and keynote speaking engagements at several companies in the U.S., and internationally, in the areas of marketing strategy, branding, positioning, advertising and media, marketing metrics and return-on-investment, customer experience, and services marketing and management. He is an OSU expert in these subject areas, for media stories locally and nationally.

Dr. Matta’s industry experience includes positions in brand management, advertising, and as head of marketing operations for an educational services firm. He teaches at all levels at Fisher College of Business, including in the Full Time MBA program, the Undergraduate program, and the Executive Education program, and has won multiple teaching awards including Best MBA Core Class Professor, Best Marketing Elective Professor, Daniel Westerbeck Teaching Excellence Award, AMA Professor of the Year, and Undergraduate Excellence in Teaching Award.

Professor Matta has been invited as a guest professor at the WFI – Ingolstadt School of Management in Germany, each summer since 2012, including as the Audi Guest Professor for two years. He serves on the board of directors of a private, for-profit company, and a non-profit organization, and has experience as an expert witness in legal cases involving brand confusion and consumer behavior.

Dr. Matta’s research is in the areas of branding, consumer behavior, stereotypes, and services marketing. His research includes an understanding of the cognitive and affective processes that underlie consumers’ perceptions of marketing elements and product/service features, and how those perceptions influence evaluations of the brand. His research has been published in the Journal of Marketing, Journal of Consumer Research, Journal of Consumer Psychology, Journal of the Academy of Marketing Science, Review of Marketing Research, and Emotion.