(and other talks and events related to marketing and marketing research)

Talks are Fridays 12:15-1:15pm in Fisher 500, unless otherwise noted. Content: We’re open to anything, but especially interested in new projects that might need feedback and/or direction. And you’re not required to use the entire hour! Want to present? Have questions? Contact

Spring 2019

  • Feb 1: Nino Hardt “Predicting marketplace demand using Volumetric Conjoint Analysis”
  • Feb 8: Junha Kim (w/ Joe Goodman & Selin Malkoc) “The Left Digit Effect Discourages Consumers to Upgrade”
  • Feb 15: No MKT Brownbag. Consumer-Centric Supply Chains: Jim Ginter will facilitate discussion of a potential new center that provides opportunities for CB, Quant Marketing, and Logistics/Supply Chain. Those interested should meet @12:00 in Fisher 500. Lunch provided.
  • Feb 22: Marketing Research Camp, starts at 8am, first talk at 8:30am. Schedule here.
  • Mar 1: no talk, SCP Conference
  • Mar 8: David Falco (w/ Selin Malkoc)
  • Mar 15: no talk, spring break
  • Mar 22: Dong Soo Kim
  • Mar 29 @11am: John Costello (w/ Rob Smith & Rebecca Reczek) (also Nebraska Symposium)
    • Behavioral Lab Brownbag @12:00, Jasmine Hu from MHR will present, location tba.
  • Apr 5: No MKT Brownbag. Those interested can attend CAMP 12:00-3:30pm @ Blackwell Ballroom, Speakers: Russ Klein, CEO, AMA, and Adam Torres, Founder, Torres Capital
  • Apr 12: Alice Li
  • Apr 19: Good Friday, Easter Weekend, Passover, and Haring Symposium
  • April 26: Lei Jia (w/ Xiaoyan Deng and Rebecca Reczek)
  • May 21 (Tuesday): Dai Yao from National U. of Singapore (NUS)

Past Talks

Fall 2018

Special thanks to our sponsor, the Helen C. Kurtz Chair in Marketing. Contact us Joseph Goodman at to inquire about sponsorship opportunities.