Schedule

(and other talks and events related to marketing and marketing research)

Talks are Fridays 12:15-1:15pm in Fisher 500, unless otherwise noted. Content: We’re open to anything, but especially interested in new projects that might need feedback and/or direction. And you’re not required to use the entire hour! Want to present? Have questions? Contact goodman.425@osu.edu.

Spring 2019

  • Feb 1: Nino Hardt “Predicting marketplace demand using Volumetric Conjoint Analysis”
  • Feb 8: Junha Kim (w/ Joe Goodman & Selin Malkoc) “The Left Digit Effect Discourages Consumers to Upgrade”
  • Feb 15: No MKT Brownbag. Consumer-Centric Supply Chains: Jim Ginter will facilitate discussion of a potential new center that provides opportunities for CB, Quant Marketing, and Logistics/Supply Chain. Those interested should meet @12:00 in Fisher 500. Lunch provided.
  • Feb 22: Marketing Research Camp, starts at 8am, first talk at 8:30am. Schedule here.
  • Mar 1: no talk, SCP Conference
  • Mar 8: David Falco (w/ Selin Malkoc)
  • Mar 15: no talk, spring break
  • Mar 22: Dong Soo Kim
  • Mar 29 @11am: John Costello (w/ Rob Smith & Rebecca Reczek) (also Nebraska Symposium)
    • Behavioral Lab Brownbag @12:00, Jasmine Hu from MHR will present, location tba.
  • Apr 5: No MKT Brownbag. Those interested can attend CAMP 12:00-3:30pm @ Blackwell Ballroom, Speakers: Russ Klein, CEO, AMA, and Adam Torres, Founder, Torres Capital
  • Apr 12: Alice Li
  • Apr 19: Good Friday, Easter Weekend, Passover, and Haring Symposium
  • April 26: Lei Jia (w/ Xiaoyan Deng and Rebecca Reczek)
  • May 21 (Tuesday): Dai Yao from National U. of Singapore (NUS)

Past Talks

Fall 2018

Special thanks to our sponsor, the Helen C. Kurtz Chair in Marketing. Contact us Joseph Goodman at goodman.425@osu.edu to inquire about sponsorship opportunities.