I primarily conduct quantitative, experimental research concerning media use, media effects, and message designs in several communication contexts, including science, health, and risk communication, as well as entertainment media and narrative.
My two broad research interest, the role of the self in media processes and message designs in science, health, & environmental communication, are detailed in their respective pages. Any requests for stimuli, manipulations, or measures, as well as inquiries about my ongoing research projects can be sent to luong.31@osu.edu.
My dissertation serves to integrate these two research areas, as it focuses on how self-related motivations can influence the selection, processing, and effects of health and environmental messages, and thus suggests more effective message designs.
PEER-REVIEWED JOURNAL ARTICLES
Luong, K. T., Moyer-Guse, E., & McKnight, J. (2020). Let’s go to the movies…for science! The impact of entertainment narratives on science knowledge, interest, and trust. Journal of Media Psychology. Advanced online publication. doi: 10.1027/1864-1105/a000272
Luong, K. T., Knobloch-Westerwick, S., & Frampton, J. (2019). Temporal self impacts on media exposure & effects: A test of the selective exposure self- and affect-management (SESAM) model. Media Psychology. Advanced online publication. doi: 10.1080/15213269.2019.1657898
Luong, K. T., Garrett, R. K., & Slater, M. D. (2019). Promoting persuasion with ideologically tailored science messages: A novel approach to research on emphasis framing. Science Communication, 41, 488–515. doi: 10.1177/1075547019862559
Luong, K. T., Knobloch-Westerwick, S., & Niewiesk, S. (2019). Superstars within reach: The role of perceived attainability and role congruity in media role models on women’s social comparisons. Communication Monographs. Advanced online publication. doi: 10.1080/03637751.2019.1622143
Moyer-Guse, E., Woods, K. W., Rader, K. K., & Luong, K. T. (2019). Talking about TV: Mother-daughter viewing and discussion of an entertainment narrative about teen pregnancy. Health Communication. Advanced online publication. doi: 10.1080/10410236.2019.1623642
Cho, H., Silver, N., Na, K., Adams, D., Luong, K. T., & Song, C. (2018). Content and effects of visual cancer communication on social media: An examination of #melanomasucks. Journal of Medical Internet Research, 20, e10501. doi:10.2196/10501
Luong, K. T., & Knobloch-Westerwick, S. (2017). Can media help women be better at math? Stereotype threat, selective exposure, media effects & math performance. Human Communication Research, 43, 193–213. doi: 10.1111/hcre.12101
Knobloch-Westerwick, S., Robinson, M. J., Willis, L. E., & Luong, K. T. (2016). Beauty or business queen: How young women select media to reinforce possible future selves. Communication Research. Advance online publication. doi: 10.1177/0093650215626978
BOOK CHAPTER
Luong, K. T., & Knobloch-Westerwick, S. (in press). Emotion & Online Information Selection. In Nabi, R. L., & Myrick, J. G. (Eds.), Our online emotional selves: The link between digital media and emotional experience. Oxford University Press
Luong, K. T., & Knobloch-Westerwick, S. (in press). Selection of entertainment media: From mood management theory to the SESAM model. In Vorderer, P., & Klimmt, C. (Eds.), The Oxford handbook of entertainment theory. Oxford University Press.
CONFERENCE PAPERS
Luong, K. T. (2019, August 7-10). Does bringing climate change closer work? Examining the impact of proximizing climate change on risk perception using construal level theory and self-affirmation theory. Paper accepted at AEJMC, Toronto, Canada.
Luong, K. T., & Moyer-Guse, E. (2019, May 24-28). Risk mitigation as altruism: Examining the use of elevation and empathy in risk communication. Paper accepted at ICA, Washington D.C.
Luong, K. T., Knobloch-Westerwick, S., & Frampton, J. (2018, November 8-11). Temporal self impacts on media exposure & effects: A test of the selective exposure self- and affect-management (SESAM) model. Paper presented at NCA, Salt Lake City, UT.
Luong, K. T., Garrett, R. K., & Slater, M. D. (2018, May 23-27). Interpretative framing: A schema-dependent approach. Paper presented at ICA, Prague, Czech Republic.
Luong, K. T., Knobloch-Westerwick, S., & Niewiesk, S. (2018, May 23-27). Superstars within reach: The role of perceived attainability & role congruity in media role models on women’s social comparisons. Paper presented at ICA, Prague, Czech Republic.
Anderegg, C., Fox, J., & Luong, K. T. (2017, November 16-19). Theoretical and methodological approaches to media content analyses: A case study of romantic movies. Paper presented at NCA, Dallas, TX.
Luong, K. T., Knobloch-Westerwick, S., & Niewiesk, S. (2017, May 25-29). The effects of role congruity & self-efficacy in mediated role models on women’s possible selves and STEM career interests. Paper presented at ICA, San Diego, CA.
Luong, K. T., Moyer-Guse, E., & McKnight, J. (2017, May 25-29). Let’s go to the movies…for science! The impact of entertainment narratives on science knowledge, interest, and trust. Top Paper in the Mass Communication Division at ICA, San Diego, CA.
Moyer-Guse, E., Woods, K. W., Rader, K. K., & Luong, K. T. (2016, November 10-13). Talking about TV: Mother-daughter viewing and discussion of an entertainment narrative about teen pregnancy. Paper presented at NCA, Philadelphia, PA.
Luong, K. T., & Knobloch-Westerwick, S. (2016, June 9-13). Can media help women be better at math? Stereotype threat, selective exposure, media effects & math performance. Paper presented at ICA, Fukuoka, Japan.
Knobloch-Westerwick, S., Kaminski, M., Willis, L., & Luong, K. T. (2015, August 6-9). Beauty or business queen – How young women select media to reinforce possible future selves. Paper presented at AEJCM, San Francisco, CA.