Do you have a loved one who you’re never quite sure what to get them for the holidays? If so, you may be considering gifting them a gift card, so that they can get something they truly want or need. There are two common gift cards that are sold at many retailers: Store cards – gift cards that can only be used at a specific store or merchant, and network-branded cards – gift cards that can be used with many different merchants and are usually issued by banks or large financial institutions. When purchasing gift cards, consider which type would be most beneficial to the person receiving the card.

Most store gift cards and network-branded gift cards are covered by the Credit Card Accountability Responsibility and Disclosure (Credit CARD) Act. This means that your gift card cannot expire until at least 5 years after it was activated. The merchant or institution that issued the card also cannot charge any inactivity fees for at least one year if your loved one chooses to hang on to the card for a while.
A few other tips when buying gift cards:
- Check the card before you buy it. Make sure it isn’t damaged and the PIN number on the back of the card hasn’t been revealed.
- Buy gift cards from trusted stores and sites. Gift cards can be counterfeited or stolen, so do not buy from unfamiliar sources.
- Give the receipt to the recipient of the gift card as well as the terms and conditions so they are aware of the fine print.
If this holiday season you or your children are given a gift card as a gift, remember to protect the gift card like it is cash. There is a good chance you will not get your money back if the gift card is accidentally lost or stolen. If the issuer offers it, you may be able to register your gift card so that you can better protect your money if the card is lost.
For youth, gift cards can be a great way to teach about money management. Be sure to talk with your child about how and where they can use the card as well as how much money is on the card. Remind them to consider sales tax when purchasing an item. Encourage your child to complete the purchase from start to finish (it is their money, after all!). Have them bring their item to the register, pay for their item by handing the gift card to the cashier, and collect the receipt and item from the check out. This will help prepare children for making purchases on their own later in their lives.
Whether giving or receiving gift cards this holiday season, remember to keep your money safe for a happy shopping and gift-giving experience!
Written By: Jessica Lowe, Family and Consumer Sciences Educator, Pickaway County, Ohio State University Extension, lowe.495@osu.edu
Reviewed By: Caitlin Mathews-Smith, Family and Consumer Sciences, Guernsey County, Ohio State University Extension, mathews-smith.1@osu.edu