A study in 2025 found that 80% of U.S. adults had at least one subscription in the past year. On average, those with a subscription pay $90 per month or $1,080 per year. In the same study it was also found that on average a person spends more than $200 on unused subscriptions every year. Now $200 a year may not seem much, but when budgets are tight these expenses should not be overlooked.
Think about these popular subscriptions and memberships. Do you have any of these? Are they worth the cost to you? Are they wants or needs?
- Streaming services- In the study 61% had at least one streaming service. Streaming services include Hulu, Disney +, Netflix, Paramount +, Amazon Prime Video and many, many more. These services have become increasingly popular over the last few years. Ask yourself these questions: how many steaming services do you have? Can you wait until a show comes out in a different format to watch? Is it possible to share an account? Can you cut down the number of streaming services? What is available for free?
- Music- In the survey 33% of respondents had a music subscription. This would include things like Apple Music, Spotify, Satellite radio, and paying to be ad free (like Pandora or Spotify). How often do you use your music subscription? Do you need to be ad free?
- Gym memberships- These accounted for 14% of memberships-how many times have you used your gym membership in the past year? When you do use it, what specifically are you using? Is it something you can do at home? Are you getting the most from your membership?
- Meal kit services-HelloFresh and Blue Apron have become popular, accounting for 12% of subscriptions in the study. With these subscriptions consider if you can buy your own ingredients at the grocery store for less? Are you using the food included or does it go to waste?
- Monthly subscription boxes- In the study 9% of people in the survey had at least one of these subscriptions or services. These subscriptions are for just about anything you can think of, beauty products, coffee, snacks, clothing, pet products, and beyond. But are the products you receive of value to you? Are you actually using the products sent to you? How much are you giving away or throwing away?
For certain members, be wary of introduction rates or rate hikes, 67% of people saw an increase in the cost of subscriptions and memberships over the past year. If you have a trail period or introduction rate set a reminder on a calendar or phone to cancel before the price increases or call to negotiate a lower price. In the study 48% of respondents forgot to cancel a free trial or subscription.
Be aware of automatic renewal. Sometimes this is as simple as a box that was checked when you first signed up for the membership or service. These can show up as monthly charges or all at once for a large charge once a year. It’s a good idea to set a reminder to catch these charges before they happen to unsubscribe/cancel or negotiate the same/better price for the next year.
In a time when people are trying to cut costs, especially when money is tight, taking a close look at all of your memberships and subscriptions and making some tough wants and needs decisions can help save you money in the long run and help you in keeping with your budget.
Written by: Katie Schlagheck, Extension Educator, Family and Consumer Sciences, Ohio State University Extension, Ottawa & Sandusky Counties, schlagheck.11@osu.edu
Reviewed by: Emma Horstman, Extension Educator, Family and Consumer Sciences, Ohio State University Extension, Paulding County, horstman.124@osu.edu