Research


Refereed Journal Articles

  • Liu, S.Q., Mattila, A.S., & Bolton, L.E. (forthcoming). Selling painful yet pleasurable service offerings: an examination of hedonic appeals. Journal of Service Research. [pdf]
  • Liu, S.Q., Bogicevic, V., & Mattila, A.S. (2018). Circular versus angular servicescape: “shaping” customer response to a fast service encounter pace. Journal of Business Research, 89, 47-56. [pdf] [Featured on Science Daily and Ohio State News]
  • Choi, S., Liu, S.Q., & Mattila, A.S. (2018). Consumer response to authentic-language vs. English-language menu labeling in ethnic dining. Cornell Hospitality Quarterly, 59(2), 125-134. [pdf] [Featured on Market Watch and Ohio State News]
  • Liu, S.Q., Ozanne, M., & Mattila, A.S. (2018). Does expressing subjectivity in online reviews enhance persuasion? Journal of Consumer Marketing, 35 (4). [pdf]
  • Liu, S.Q., & Mattila, A.S. (2017). Airbnb: online targeted advertising, sense of power, and consumer decisions. International Journal of Hospitality Management, 60, 33-41. [pdf] [IJHM Most Downloaded Articles]
  • Liu, S.Q., & Mattila, A.S. (2016). Effective communication strategies for store remodeling. Cornell Hospitality Quarterly, 57 (4), 411-420. [pdf] [Best Paper at the 2015 International CHRIE Conference] 
  • Liu, S.Q., & Mattila, A.S. (2016). The influence of a “green” loyalty program on service encounter satisfaction. Journal of Services Marketing, 30 (6), 576-585. [pdf]
  • Liu, S.Q., & Mattila, A.S. (2016). Using comparative advertising to promote technology-based hospitality services. Cornell Hospitality Quarterly, 57 (2), 162-171. [pdf] [Featured on 绿柚智识 and Penn State News
  • Liu, S.Q., & Mattila, A.S. (2015). Ethnic dining: need to belong, need to be unique, and menu offering. International Journal of Hospitality Management, 49, 1-7. [pdf]
  • Liu, S.Q., & Mattila, A.S. (2015). “I want to help” versus “I am just mad”: how affective commitment influences customer feedback decisions. Cornell Hospitality Quarterly, 56 (2), 213-222. [pdf] [Featured on Penn State News
  • Verruma-Bernardi, M.R., Lee, K., Liu, S.Q., & Bordi, P.L. (2014). Chocolate milk with sucrose and stevia preference by pre- and post-menopausal women. Food and Nutrition Sciences, 5 (14), 1352-1358.

Book Chapters

  • Mattila, A.S., & Liu, S.Q. (2015). Greetings from Happy Valley. In Vaidya, K. (Ed.), Hotel and Hospitality Management for the Curious: Why Study Hotel and Hospitality Management (ISBN 978-1-925128-69-7).

Refereed Conference Proceedings

  • Li, Y., & Liu, S.Q. (2018). So unfair: my boarding pass is differently colored! the 17th Asia Pacific Forum for Graduate Students Research in Tourism, Honolulu, HI.
  • Huang, H., & Liu, S.Q. (2018). Do you post the right photos? Effective strategies for marketing tourism experience on Airbnb, the 2018 EHE Student Research Forum, Columbus, OH.
  • Bogicevic, V., & Liu, S.Q. (2018). Round vs. just-below endings: effective pricing after green remodeling, the 23th Annual Graduate Education & Graduate Student Research Conference in Hospitality and Tourism, Fort Worth, TX.
  • Bogicevic, V., Seo, S., Kandampully, J., & Liu, S.Q. (2017). Service preview using Virtual Reality: enhancing hotel pre-experience in customer journey, the 9th World Conference for Graduate Research in Tourism, Hospitality, & Leisure, Cartagena, Spain.
  • Ozanne, M., Liu, S.Q., & Mattila, A.S. (2017). See what I “like”! Examining indirect sharing on Facebook, the 22nd Annual Graduate Education & Graduate Student Research Conference in Hospitality and Tourism, Houston, TX.
  • Li, Y., Bujisic, M., & Liu, S.Q. (2017). Is tourism the world’s peace industry? An application of contact hypothesis in tourism and peace research, the 22nd Annual Graduate Education & Graduate Student Research Conference in Hospitality and Tourism, Houston, TX.
  • Liu, S.Q., & Mattila, A.S. (2016). Personalized online advertising: the case of Airbnb, the 21st Annual Graduate Education & Graduate Student Research Conference in Hospitality and Tourism, Philadelphia, PA.
  • Liu, S.Q., & Mattila, A.S. (2015). “Don’t miss their secret menu!” Understanding consumers’ need to belong and need to be unique in ethnic restaurants, the 2015 Annual ICHRIE Conference, Orlando, FL.
  • Liu, S.Q., & Mattila, A.S. (2015). Effective communication strategies for store remodeling, the 2015 Annual ICHRIE Conference, Orlando, FL.
  • Liu, S.Q., & Mattila, A.S. (2015). Loyalty reward programs going green: understanding member and bystander satisfaction, the 24th Annual Frontiers in Service Conference, San Jose, CA.
  • Liu, S.Q., & Mattila, A.S. (2015). Using comparative advertising to promote technology-based hospitality services, the 20th Annual Graduate Education & Graduate Student Research Conference in Hospitality and Tourism, Tampa, FL.
  • Liu, S.Q., & Mattila, A.S. (2015). Customer reactions to “secret menus” in ethnic restaurants, the 20th Annual Graduate Education & Graduate Student Research Conference in Hospitality and Tourism, Tampa, FL.
  • Liu, S.Q., & Mattila, A.S. (2014). Understanding customer feedback behaviors in a restaurant setting, the 2014 Annual ICHRIE Conference, San Diego, CA.
  • Liu, S.Q., & Mattila, A.S. & Cranage, D.A. (2014). Using comparative advertising to promote services: the role of regulatory focus and ad format, 2014 Annual ICHRIE Conference, San Diego, CA.
  • Liu, S.Q., & Mattila, A.S. (2014). Store remodeling for customers or for the brand? The story of trust in buyer-seller relationships, the 2014 Annual ICHRIE Conference, San Diego, CA.
  • Liu, S.Q., & Mattila, A.S. (2014). “I’m just mad” versus “I want to help”: the role of affective commitment and feedback use in customers’ feedback decisions, the 19th Annual Graduate Education & Graduate Student Research Conference in Hospitality and Tourism, Houston, TX.

Media Coverage