About Dr. Liu


Stephanie Q. Liǔ, PhD, MAS, CHE

Associate Professor of Hospitality Management | Consumer Sciences

Chair of Hospitality Management Undergraduate Studies

The Ohio State University

College of Education and Human Ecology, Department of Human Sciences

265C Campbell Hall, 1787 Neil Avenue, Columbus, OH 43210

Office 614-292-7184 | Fax 614-292-4339

Email: liu.6225@osu.edu

Area of Expertise: Services Marketing

As a services marketing scholar, Stephanie focuses her research on consumer behavior and marketing strategies related to experiential consumption, with special interests in three strategic themes: service encounter management, persuasion in advertising & social media, and technology innovations in the service industry. She is Editorial Director of the Journal of Service Management (Impact Factor: 10.60; Q1 in Management) and serves as Ad Hoc Reviewer for 30+ journals and conferences. Stephanie’s research has been published in top-ranked hospitality, tourism, and business management journals including the Journal of Service Research, Journal of Business Research, Journal of Advertising, International Journal of Hospitality Management, and Annals of Tourism Research, among others. Her research findings have received media coverage by 50+ national and international news outlets including the Forbes, Fox, Science Daily, and NPR.


  • Doctor of Philosophy, Focus: Services Marketing, Pennsylvania State University
  • Master of Applied Statistics, Focus: Design of Experiments and Multivariate Analysis, Pennsylvania State University
  • Master of Science, Focus: Consumer Decision Making, Pennsylvania State University
  • Bachelor of Science with High Distinction, Hotel, Restaurant, and Institutional Management, Pennsylvania State University


  • Strategic Management (4680)
  • Management Consulting (5555)
  • Services Marketing (5640)
  • Consumer Behavior (6010)
  • Operations Management (8640)

Connect with Stephanie

Journal of Service Management (JOSM)

*JOSM’s 2022 Impact Factor is 10.60, ranking it Q1 in Management! 

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