This map illustrates the last step in the distribution process where the lipstick is packaged and ready to be shipped to stores that will sell this product to the consumers. The red dots stand for multiple big name department stores such as Nordstrom, Macy’s, Bloomingdale’s, and Sak’s Fifth Avenue. These products are mostly delivered by ground.
- The raw material arrives and are immediately inspected and tested. Specifically for lipstick, it undergoes 30 different tests between the arrival of the raw materials and the finished product.
- The manufacturing process starts, where raw materials such as oil, wax, and pigment are mixed together and placed into packaging.
- They are then placed into palettes and sent to a storage area where the lipsticks are then boxed.
- After being boxed, the lipsticks are loaded onto a vehicle for transportation.
- The lipsticks are sent to distribution centers.
- Arrival at stores for sale. Such as Ulta Beauty, Sephora, Macy’s, Nordstrom, etc.