This research article was published by Jessica Liu, et al. in 2023. We know that e-cigarette use is more common in LGBTQ+ population and this study focused on perceptions around e-cigarette ads. It was found that there was an association with: liking the ad, perceived ad relavence, product use intention, and perceived ad effectiveness.
The study found that heterosexual women and the LGBTQ+ population wanted to use e-cigarettes less when viewing advertisements showing an e-liquid bottle. They also rated the effectiveness lower when viewing ads containing different flavors of e-cigarettes.
This research is important to the community because it helps gather information to reduce the appeal of e-cigarettes’ use.
Click here to access the full article: https://pubmed.ncbi.nlm.nih.gov/37664443/#:~:text=Conclusions%3A%20Sexual%20minoritized%20women%20and,use%20intentions%20than%20heterosexual%20men.