Research Article: “Sexual Orientation and Gender Identity Differences in Perceptions and Product Appeal in Response to E-Cigarette Advertising”

This research article was published by Jessica Liu, et al. in 2023.  We know that e-cigarette use is more common in LGBTQ+ population and this study focused on perceptions around e-cigarette ads. It was found that there was an association with: liking the ad, perceived ad relavence, product use intention, and perceived ad effectiveness.

The study found that heterosexual women and the LGBTQ+ population wanted to use e-cigarettes less when viewing advertisements showing an e-liquid bottle. They also rated the effectiveness lower when viewing ads containing different flavors of e-cigarettes.

This research is important to the community because it helps gather information to reduce the appeal of e-cigarettes’ use.

Click here to access the full article: https://pubmed.ncbi.nlm.nih.gov/37664443/#:~:text=Conclusions%3A%20Sexual%20minoritized%20women%20and,use%20intentions%20than%20heterosexual%20men.

 

 

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