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Author: leimbach.22
Year in Review
[ “Year in Review” is where you should reflect on the past year and show how you have evolved as a person and as a student. You may want to focus on your growth in a particular area (as a leader, scholar, researcher, etc.) or you may want to talk about your overall experience over the past year. For more information, go to: http://honors-scholars.osu.edu/e-portfolio. Delete these instructions and add your own post.]
G.O.A.L.S.
[ “G.O.A.L.S.” is a place where students write about how their planned, current, and future activities may fit into the Honors & Scholars G.O.A.L.S.: Global Awareness, Original Inquiry, Academic Enrichment, Leadership Development, and Service Engagement. For more information, go to: http://honors-scholars.osu.edu/e-portfolio. Delete these instructions and add your own post.
Global Awareness: Students cultivate and develop their appreciation for diversity and each individual’s unique differences. For example, consider course work, study abroad, involvement in cultural organizations or activities, etc .
Original Inquiry: Honors & Scholars students understand the research process by engaging in experiences ranging from in-class scholarly endeavors to creative inquiry projects to independent experiences with top researchers across campus and in the global community. For example, consider research, creative productions or performances, advanced course work, etc.
Academic Enrichment: Honors & Scholars students pursue academic excellence through rigorous curricular experiences beyond the university norm both in and out of the classroom.
Leadership Development: Honors & Scholars students develop leadership skills that can be demonstrated in the classroom, in the community, in their co-curricular activities, and in their future roles in society.
Service Engagement: Honors & Scholars students commit to service to the community.]
Career
[“Career” is where you can collect information about your experiences and skills that will apply to your future career. Like your resume, this is information that will evolve over time and should be continually updated. For more information, go to: http://honors-scholars.osu.edu/e-portfolio. Delete these instructions and add your own post.]
Business Model Canvas Project
Through developing the business model canvas for Backpak, I developed my knowledge of what is required for a start up. Through customer validation, market research, and feedback our group solved the problems of limited storage and battery life in cellphones.
Backpak is a phone case that protects one’s phone while also providing extra storage and charging the phone.
We started our journey believing that everyone with a smartphone would be interested in our product. We believed that most smartphone users ran out of storage frequently and charged their phones at least once a day. Using a survey we learned that our assumptions were correct.
Although we wanted to sell Backpak to all smartphone users, we recognized that starting with too large of a potential market would spread our resources and marketing too thin. Keeping this in mind we decided to focus on android users due to competitors we found when researching. However, after reviewing the results of our survey again, we switched our focus to apple because of the large share of the phone market that apple occupies. We determined that Backpak could be sold for $60 while the next closest competitor was selling their case for $250.
This project taught me the importance of customer validation.
Below is a copy of our presentation and picture of our final business model canvas:
About Me
Hi, I’m Erika Leimbach. I am a first year accounting major in the Fisher College of Business. I graduated from Lorain County Community College with my Associate of Arts two weeks before graduating from high school. I am looking for ways to further develop myself as a professional by utilizing my strengths and growing in my areas of weakness. As a member of the Innovation, Creativity, and Entrepreneurship Scholars at The Ohio State University, I have learned to think outside of the box and have bettered my communication and encouragement skills. As an independent Stampin’ Up! Demonstrator I have developed creativity and enterprising abilities. I want to contribute as much as I grow. I want to continue learning and performing at a high level.