Is My Idea Brilliant or Dull?

“Is my idea brilliant or dull” isn’t a useful question most of the time.

A more useful question is:

“What problem am I trying to solve?”

When you have a clear answer to that question, you can then start the process of testing your idea to see how good it is. All you need to do is:

  • Join or create a team who are passionate about solving the problem.
  • Create minimal liberating rituals and systems to test multiple solutions quickly.
  • Convince someone to finance the idea.
  • Find evangelists to sell the idea.

The next time you have a potentially brilliant idea, a useful question could be, “How much effort and time am I willing to spend to solve this problem?”

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