Value Proposition and Users:
Create a safer environment at Ohio State in order to enhance students experience. Interviews on campus showed that safety is compromised when walking alone at night. By fixing these problems, walking around campus after dark will be more convenient and secure.
The population of our primary end-user is made up of female students at The Ohio State University. A solution would not only help females today but also females in the future.
Task:
At a big university like OSU, students sometimes need to walk for over 20 minutes just to get around campus. When walking at night, the safety of the students is compromised
Pains:
- It can be hard to find others who are walking back to the same location at the same time
- It can cause unnecessary anxiousness to walk home in the dark
- It can be unmotivating to go places at night
Gains:
- Allows the user to feel safe
- Allows the user to stay out longer, as opposed to feeling the need to get home before dark
- Enhances the student experience at OSU