Foodpreneur Coaching: Crafting a Blueprint to Grow Your Food and Farm Business
The CFAES Center for Cooperatives is working to help businesses keep things moving forward in these difficult times. Marketing is a key aspect to maintaining or growing any business, including food and farm businesses.
The CFAES Center for Cooperatives, OSU Extension Direct Food & Agricultural Marketing Team, and Ohio Farm Bureau in Ross, Hocking, Fairfield, and Pickaway counties are hosting a virtual interactive experience for small and medium food entrepreneurs who are eager to grow their businesses. Foodpreneur School Coaching will give attendees an opportunity to engage with experts in marketing and promoting their local food and farm products, and more, to help them learn strategies to meet their growth goals. This educational opportunity will cover marketing locally raised meat, increasing produce sales, and promoting local food and farm retail products.
Foodpreneur School Coaching sessions will all be held online and will be offered over a span of three weeks with each session held on a Tuesday evening. The cost to attend the Foodpreneur School Coaching is $20 per session for Farm Bureau members, and $25 per session for non-Farm Bureau members. There is a separate registration for each session. We encourage early registration; each session will have a limited number of seats available. To learn more, go to https://cooperatives.cfaes.ohio-state.edu/events or see the postcard below and attached.
To register for the Foodpreneur School Coaching you can go to go.osu.edu/foodschool2020.
For additional information you may contact Charissa Gardner at firstname.lastname@example.org.
By:Alayna DeMartini- SEPT. 8, 2020
COLUMBUS, Ohio—More and more Ohio livestock producers are selling their meat directly to consumers through farmers markets or online.
That’s because consumers are increasingly valuing locally produced food and having a relationship with the farmer who raised it.
And the profit margin for farmers can certainly be higher than selling livestock to a company that processes and packages it for grocery stores.
But direct marketing of any product comes with challenges.
“Figuring out what consumers want is important,” said Garth Ruff, beef cattle field specialist with Ohio State University Extension, the outreach arm of The Ohio State University College of Food, Agricultural, and Environmental Sciences (CFAES).
Originally posted in Ohio’s Country Journal
By Peggy Kirk Hall, director of agricultural law, Ohio State University Agricultural and Resource Law Program
Meat sales have been subject to serious supply chain issues wrought by COVID-19, raising many questions here in Ohio about who can process meat and where meat can be sold. In my opinion, explaining meat processing laws is nearly as difficult as summarizing the Internal Revenue Code. But one easy answer to the meat processing questions we’ve been receiving relates to Ohio’s participation in the Cooperative Interstate Shipment (CIS) Program established by the 2008 Farm Bill. Ohio was the first state to participate in CIS and is the largest of the seven approved state CIS programs. CIS participation means that a small Ohio processor can apply to operate as a “federally inspected” plant and sell meat across state lines, including through online sales.
As you know The Ohio State University has closed all Campuses and Extension offices. While our office is closed, we are working from home and will continue to do so until we are able to return. You can reach us by phone (740-397-0401) Monday through Friday from 8 – 5. You can also reach us anytime by email:
In the meantime we are working diligently to create new options to stay in contact with everyone. With this in mind, beginning Monday April 6 we will begin VIRTUAL OFFICE HOURS – Knox AgChat
Knox AgChat will provide us the opportunity to utilize video and/or audio conferencing on your computer or cell phone. You can join us online here: https://osu.zoom.us/j/3927263521 or join by phone 1-253-215-8782 and enter Meeting ID: 392 726 3521.
We will focus on Ag questions from 7:30 – 8 and Horticulture questions from 8 – 8:30.
Additionally, we plan to periodically invite guest speakers to our chat. We will post that schedule each week.
FARMERS WHO SELL DIRECTLY TO CUSTOMERS AT FARMERS’ MARKETS AND THROUGH CSAS ARE COMING UP WITH NOVEL SOLUTIONS AT BREAKNECK SPEED TO KEEP THEIR CUSTOMERS FED AND THEIR OPERATIONS VIABLE.
By : Leah Douglas
For Jody Osmund, who runs Cedar Valley Sustainable Farm with his partner, Beth, in Ottawa, Illinois, the shuttering of public spaces to mitigate the spread of the new coronavirus presents a significant challenge. He typically distributes his farm shares at brewery taprooms around the Chicago area, which allows him to share a pint with customers while supporting local businesses. So how should he proceed when many bars and restaurants are closed, and heath guidelines demand that people keep their distance?
Enter the pool noodle.
Osmund used the noodle to mark out a safe distance between him and the members of his community-supported agriculture program at this week’s distribution site. “I’d take their name and get their CSA share. Then [I] would set it down for them and back away before they would pick it up,” he described via email. “It was a little awkward, but the pool noodle was disarming and brought a little levity.”
As the spread of the coronavirus causes many cities to curtail public gatherings, farmers who sell directly to customers at farmers’ markets and through CSAs are coming up with novel solutions at breakneck speed to keep their customers fed and their operations viable.
Some food distribution groups are even rethinking their entire delivery model, trying to ensure that farmers still have a market and customers still have access to fresh food.
Their adaptations include, of course, improving sanitary practices by frequently washing hands and offering sanitizer to customers. Farmers at markets are wearing gloves, handling produce themselves rather than having shoppers select items, and eliminating sampling. Those who distribute CSA shares are pre-bagging and bringing them to customers’ cars or operating in the parking lots of the closed business or churches where they would otherwise distribute.
Some organizations are piloting home delivery for the first time, as many shoppers are self-isolating or quarantined at home. Farm Fresh Rhode Island’s Market Mobile program typically delivers wholesale orders of local produce and other farm goods to restaurants and universities across the state. But this week, the group rolled out a new system that allowed individual households to place orders online and have food dropped off right at their door. Continue reading
– David P. Anderson, Professor and Extension Economist, Texas A&M AgriLife Extension Service, Originally posted on the BEEF Newsletter
Brisket prices are heating up just like summer temperatures. One of the most interesting beef demand trends over the last few years has been the growth in demand for briskets. It’s not just new craft bbq joints popping up everywhere in Texas, but even big chains like Arby’s jumping in and they all serve brisket.