George Pearson, Silvia Knobloch-Westerwick, and Birkan Gokbag presented their paper “Setting Your Own Agenda”: Selective Exposure as a Mechanism for Re-Enforcing Issue Importance at the AEJMC conference, which was held virtually this year. The study shows that pre-existing issue importance shapes how much selective exposure is allocated to coverage about that topic, subsequently resulting in increased issue importance. Accordingly, agenda-setting processes at the micro-level depend on selective exposure.
