Non-profit organizations are the driving force behind movement on my issue. The Sea Shepherd Conservation Society is an international non-profit that focuses on the protection of marine wildlife through ending destructive processes that kill and displace our ocean’s inhabitants. WildAid is another organization working to end shark finning as well other illegal wildlife trade. Similar to how corporations hire celebrities and public figures to promote their products, WildAid utilizes the influence of Chinese public figures (as well as western celebrities) to spread its message through public awareness campaigns. The Shark Trust is a charitable nonprofit that pushes for change by influencing governmental policy about the treatment of sharks and rays.
People can get involved with nonprofits in several ways. Donating to support these groups usually helps them advocate on behalf of sharks and other wildlife, but giving money falls under the category of the Personally Responsible Citizen. While it is important to move past this phase, the actions of those who act within these parameters are vital to maintaining organization activity; nonprofits rely on donations to continue their work. 
Nonprofits will also often encourage members and participatory citizens to sign petitions regarding their issues. Ocean Conservancy, a charity on behalf of the ocean and the creatures who call it home, runs several petitions per week — one of them called for its members to “Take Action To Save Whale Sharks” by giving their electronic signatures on a page to show cruise lines Carvinal and Royal Caribbean that people care about sharks and that they’d like those companies to alter their routes by only seven miles to avoid an area where whale sharks come to feed and mate annually. This approach was effective; on September 4th, 2015, an update was posted saying that the 73,000 supporters of the petition were heard and that Ocean Conservancy was now in direct conversation with the cruise ship industry.
Nonprofits often strongly encourage their members and supporters to contact their respective government representatives. This is similar to a petition in that it shows people with power in enact change that the masses care about this issue and have a particular opinion/wish about how that issue should be addressed. Often these organizations will draft a standard outline of an email to send to their representatives that members can personalize. Phone calls and letters are preferred, but emails are utilized more often due to their ease and timeliness. Both contacting one’s representative and signing a petition fall under the label of the Participatory Citizen. These actions are effective in creating change, but even better than the Participatory Citizen actions are the Social-Justice Oriented Citizen.
The Social-Justice Oriented Citizen understands that shark finning is ingrained in Chinese culture dating back to the Ming Dynasty. The Citizen sees that cultural perspective as well as the social viewpoint, that shark fin soup is a symbol of wealth and respect for one’s guests. Beyond that, the Citizen acknowledges the economic side of the issue — that an industry has been built upon these unsustainable practices, and that some people’s livelihoods depend on this industry.
Changing the way we look at both sharks and the people who hunt them is the best way to see the issue holistically. For the time being, sharks need the freedom from their human predators to replenish their populations. Meanwhile, we need to be aware of the impacts of not hunting sharks for shark fin soup. Those people who do hunt sharks are going to need another source of income, or at very least job training/education in making their work more sustainable.