The Ohio State University

The Past and Present of Makeup

Today, makeup comes in various colors and types for both men and women.

 

In the future, developers look to have a wider variety of shades, more on-the-go products, products that are lightweight but have fuller coverage, and many more things.

 

Popular makeup brands today are Colourpop, Too Faced, Smashbox, Urban Decay, Maybelline, Covergirl, and Anastasia Beverly Hills.

 

Because social media is a big outlet for people today, there are a lot of people who post videos on Youtube of them doing their makeup and testing different products. Many people have built a career out of this and get sponsored by different makeup brands and collaborate with them to create their own cosmetics.

 

Below are some pictures and advertisements that I created. Also, a video showing some pictures of how makeup has changed throughout time.

 

 

A History of Makeup from Katie Raby on Vimeo.