Welcome to MarketReady! This website provides a compilation of marketing resources for farms looking to sell directly to consumers, restaurants, schools, grocery stores, and more. Webinar recordings from several tabs are from the 2023 Jefferson County Market Ready training program. Along with the recordings, look for accompanying resources, answers to frequently asked questions, key contact information for county and state agencies, and directories to get you connected to local opportunities and customers.
MarketReady is a comprehensive educational program that prepares food producers to sell directly to consumers and wholesale buyers. The Ohio MarketReady Team provides professional education to improve marketing planning and marketing relationships. MarketReady workshops and resources guide producers through the decisions needed for entering various direct marketing channels.
Are you MarketReady?
(Selling directly to Consumers)
– On & off farm markets & farmers’ markets
– Community Supported Agriculture (CSA)
(Selling directly to Wholesale Buyers)
– Chefs – restaurants & caterers
– Grocery stores & specialty retailers
– Food service (schools & institutions) & food processors
– Food manufacturers
The MarketReady training is based around best business practices identified by buyers in each type of consumer and wholesale market.
CONSIDERATIONS FOR DIRECT MARKETING
GETTING STARTED
Golden Rules of Marketing for Small Farmers (one page summary by David Visher)
Creating Signage for Direct Food and Agricultural Sales
Have you taken the Jefferson/Harrison MarketReady class or reviewed the resources provided here? Let us know if it was useful to you or if you would like to request additional classes by taking this survey.
The MarketReady program (formerly Retail Ready) was initially developed by the University of Kentucky (Dr. Tim Woods), piloted in cooperation with the Ohio State University Extension/Ohio Direct Marketing Team in 2010.
