Persona

Name: Penny D. Smith

Age: 30

Relationship Status: Married

Children: 1

Employment: Teacher at Grandview Elementary School

Motivations: Penny has a busy lifestyle and having to spend extra time on everyday tasks can be very frustrating and trivial when she’s already in a time crunch.

Goals: Raising a family while maintaining an active and healthy lifestyle. All while being efficient and utilizing her time.

Frustrations: Not being able to preform the general functions required for grocery shopping such as directing the cart, acquiring items off the shelves, transporting grocery bags, keeping track of children, ect.