What’s the difference?

It can all be a little confusing, we know. And we don’t expect you to be the experts, that’s why we’re here! You do however hear these words often, so we thought we’d break it down for you in simple terms.

Marketing – How you get your product or service to others

The process or the activity of systematically connecting products or services to your audience/s.

Branding – How you want others to see you

The process of defining and creating an identity for a product or service in the minds of your audience/s.

Advertising – How you want others to hear your message

Any form of communication that attempts to influence the behavior of your audience/s.