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- Balance: a distribution of equal visual weight. In this case, symmetry
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- Contrast: juxtaposition that accentuates difference
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- Emphasis: an accentuation of importance
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- Movement: the directed path of eye motion
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- Pattern: repetition of objects
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- Proportion: a scaling of objects in relation to eachother
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- Repetition: an arrangement forming a straight line
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- Unity: the harmonious arrangement of visual elements
