Last week we discussed reviews and social media and how they can affect a business. In the hotel industry reviews are everything. They can make or break the amount of business we receive. This day in age everybody looks at reviews. I know that I personally look at the reviews before I buy anything so of course it would be the same when searching for vacation destinations or a business trip. I was able to see behind the scenes on the management side of reviews, how to reply to different scenarios and the importance of a timely response. I learned that it is extremely necessary to respond to every review, good or bad because it shows that management is following up with their guests. It’s even more important to follow with an apology and a solution as to how we will improve the stay for their next visit. Reviews allow the hotel industry to notice what where we need improvement or what suggestions guests have. Reviews also make up the majority of the numbers for our monthly and yearly reports, and keeps us in check as to where we are in the IHG standards. I also had the opportunity to see the reports for our hotel. I was informed that if we fall below an 80% on any of our reports that we had the potential to be shut down, and the way we obtain those numbers are buy our reviews.
Later in the week, we discussed social media. I am now the coordinator of Holiday Inn Columbus Hilliard Facebook page and HolidayInncmhbi Instagram page. I am in charge of keeping up with our social media accounts. I will supply a link to each. I am having a blast being in charge of both social media accounts but I’m finding it difficult thinking of different things to post about. I am excited to see what I come up with to promote our hotel.
https://www.facebook.com/HIColumbusOH/?ref=aymt_homepage_panel
https://www.instagram.com/holidayinncmhbi/