Statistics

From Across the Field – Label Language Continues to Confuse Consumers

I have always been curious about what goes through a person’s mind while shopping at the grocery store. In the past couple of weeks, I have read several articles regarding consumer surveys, gauging consumer wants and purchasing habits when at the grocery store. I shared one such article in my weekly online newsletter titled, Informed Consumers Won’t Pay More For ‘Natural’. In this experiment researchers at Arizona State University polled 663 beef eaters about their willingness to pay for steak labeled with different attributes: one of which being natural. Half of the participants were provided with the definition of natural and half were not. Continue reading →

2017 Census of Agriculture Gets Underway

The U.S. Department of Agriculture’s (USDA) National Agricultural Statistics Service (NASS) starts mailing the 2017 Census of Agriculture to the nation’s producers this week. Conducted once every five years, the census aims to get a complete and accurate picture of American agriculture. The resulting data are used by farmers, ranchers, trade associations, researchers, policymakers, and many others to help make decisions in community planning, farm assistance programs, technology development, farm advocacy, agribusiness setup, rural development, and more. Continue reading →