Thinking of Direct Food Sales? Consider These Legal Issues

By Peggy Kirk Hall, director of agricultural law, Ohio State University Agricultural and Resource Law Program

There’s much disagreement over what we know about COVID-19, but one thing we can agree upon is that it has left an impact on the food supply chain. For some food producers, that impact is creating opportunity. Many growers see the potential of filling the gaps created by closed processing facilities, thin grocery shelves, and unwillingness to shop inside stores. If you’re one of those growers who sees an opportunity to sell food, we have a few thoughts on legal issues to consider before moving into the direct food sales arena. Doing so will reduce your risks and the potential of legal liability. Continue reading

The Basics of Pricing Freezer Beef

By: Garth Ruff, OSU Extension Henry County

COVID-19 has proven to be a catalyst for consumer demand for local product

Over the last decade the demand for locally raised meats have steadily increased and that demand has skyrocketed as of late, due to the implications of the COVID-19 pandemic on animal agriculture and the meat packing sector. With the significant increase of demand in local product we have also seen an increase in the number of producers entering the world of direct marketing. Perhaps the toughest aspect of direct marketing is determining how to set a price. In this article I am going to address that very subject and answer the question: What should I charge for a freezer beef? Continue reading

Meat vs COVID-19; The Good, the Bad and the Ugly of Supply and Demand

By: Stan Smith, OSU Extension, Fairfield County

While supply chain issues have caused short term disruptions in some retail meat cases, livestock inventory is more than adequate to meet demand.

To suggest that supply in local meat cases has been disrupted since schools closed and ‘stay-at-home’ orders were issued last month might be an understatement.

The good is simply this. We have more than adequate supplies of market ready livestock on the farm to accommodate the consumer’s demand for meat.

The bad is that COVID-19 caused disruption to the meat supply chain that created short term shortages in the meat case, and fluctuations of price in both the meat case and especially livestock at the farm.

The ugly is these concerns are likely to affect both the farmer and the consumer for weeks, and perhaps even months to come. The solution to the chain of events that have caused the problems in the supply chain all revolve around how quickly COVID-19 is arrested and the lives of consumers and all the members of the meat supply chain can return to normal. Continue reading

Meat Production Threatened With Disruption

By: Derrell Peel, Oklahoma State University

The U.S. meat industry faces unprecedented threats as COVID-19 sweeps through labor forces at meat processing facilities nationwide.  Production of beef, pork and poultry are simultaneously threatened as COVID-19 infections affect labor availability and processing capacity in multiple facilities across all meat industries.

Reduced processing capacity could cause backups in live animal supplies if animals cannot be processed in a timely fashion. The severity of impacts will depend on specific situations and locations but could include costly delays in holding animals until slaughter, backlogs in production facilities, or even disposal of animals.

Such disruptions could result in reduced flows of fresh meat to consumers, compounded by the continuing bottlenecks created by the drastic reduction in the food service sector, roughly half of total food distribution. Since early March, those bottlenecks resulted in limited meat availability in retail grocery despite an ample supply of meat production. Continue reading

Retail Meat Sales Surge 77% Due To Panic Buying

By: Greg Henderson. Previously published by Drovers online.

By now you’ve probably seen photos of empty grocery store meat cases caused by consumer panic buying over the COVID-19 pandemic.

210 Analytics LLC says meat department sales without deli surged by 76.9% over the week ending March 15, 2020, based on data from IRI.

Anne-Marie Roerink, principal and founder of 210 Analytics, a research and analytics firm, said, “During the week ended March 15, turkey registered the highest growth, nearly doubling dollar sales (+96.1%). Lamb increased sales by more than 50%. Beef and chicken, by far the largest categories, increased sales by $376 million and $183 million, respectively.” Fresh pork was up 89.2%.

Continue reading

The Other Fake Meat: Impossible Foods Unveils Pork, Sausage

Associated Press

After a big year for its plant-based burger, Impossible Foods has something new on its plate.

The California-based company unveiled Impossible Pork and Impossible Sausage on Monday evening at the CES gadget show in Las Vegas.

It’s Impossible Food’s first foray beyond fake beef. The Impossible Burger, which went on sale in 2016, has been a key player in the growing category of vegan meats. Like the burger, Impossible Food’s pork and sausage are made from soy but mimic the taste and texture of ground meat. Continue reading

Consumers Prefer Real Beef Over Alternatives

By: Greg Henderson (previously published by Drovers online)

Alternative protein products may have drawn rave reviews and national headlines this year, but consumers still prefer real beef produced on real farms.

That’s the conclusion of a survey of about 1,800 U.S. food consumers conducted by Purdue University’s Jayson Lusk, Ghent University post-doctoral research fellow Ellen Van Loo and Michigan State University agricultural economist Vincenzina Caputo. Continue reading

What Does ‘Natural’ Mean When It Comes To Meat?

By: Deena Shanker and Lydia Mulvany, Bloomberg

USDA says the term means that the product has no artificial ingredients and minimal processing.

Consumers want “natural” meat—and the biggest meat companies want to sell it to them.

American shoppers are reaching for healthier, more environmentally and animal-friendly meat products, with 39% saying “all-natural” is the most important claim when purchasing red meat, according to a recent survey by Mintel. But there’s one problem: The U.S. Department of Agriculture says that when it comes to meat and poultry, the term “natural” means only that the product has no artificial ingredients and has been minimally processed.

It doesn’t mean anything when it comes to antibiotics, hormones or preservatives. Continue reading

Pork Production Projected to Pass Beef Production by 2028

By: Jennifer Shike, Farm Journal’s Pork online

Pork production is expected to edge out beef production in the U.S. at just over 30 billion pounds by 2028, according to the USDA Long-term Projection’s latest report. Pork production levels are expected to be at 30.4 billion pounds while beef production is anticipated to be at 29.7 billion pounds.  Continue reading

Tyson Foods Is Using DNA to Prove the Pedigree of Premium Beef

From: Bloomberg, previously published by Drover’s online

Responding to consumer demands for traceability, Tyson Foods Inc. plans to use DNA samples from elite cattle to track steaks, roasts and even ground beef back to the ranches the animals grew up on.

Consumer research keeps showing that shoppers are demanding to know where their food comes from, said Kent Harrison, vice president of marketing and premium programs at Tyson Fresh Meats. A majority of Americans want to know everything that’s in their food, and more are trying to buy healthy and socially conscious products, according to Nielsen. Continue reading