Communications Campaign

The HCS health communications campaigns were implemented as part of the Communities That Heal (CTH) intervention with the following purposes:

infographic showing different strategies for communication to reduce overdose deaths.

Campaign toolkits with copy-and-paste social media content are available in this section under the “Wave 1” and “Wave 2” tabs of “Communications Campaign.” You are welcome to download the toolkits and use as needed. The Ohio campaign topics and implementation dates are listed below.

Topic Dates Implemented
Wave 1, Campaign 1 – Naloxone April 2020 – June 2020
Wave 1, Campaign 2 – MOUD Stigma August 2020 – October 2020
Wave 1, Campaign 3 – MOUD Awareness October 2020 – December 2020
Wave 1, Campaign 4 – Stay in MOUD Treatment* June 2021 – December 2021
Wave 1, Campaign 5 – Naloxone/Fentanyl February 2022 – June 2022
Wave 2, Campaign 1 – Naloxone October 2022 – February 2023
Wave 2, Campaign 2 – MOUD Stigma March 2023 – August 2023
Wave 2, Campaign 3 – Naloxone/Fentanyl September 2023 – December 2023

*Campaign materials unavailable for distribution because they included images and quotes from individuals who did not consent to the content being used after the end of the study.