KAILI YIEH


Vita
KAILI YIEH

Associate Professor

Department of Business Education

National Changhua University of Education

Taiwan, R.O.C.

OFFICE ADDRESS

Department of Business Education

National Changhua University of Education

Paisa Village, Changhua 50058

Taiwan, R.O.C.

Tel: 886-4-7232105 ext. 7317

Fax: 886-4-7211162

Email: kaili@cc.ncue.edu.tw

EDUCATION

Ph.D. 1996, Department of Consumer Sciences and Retailing, Purdue University

    Dissertation: Ability to Borrow, Willingness to
Borrow, and Household Debt

M.B.A 1989, Department of Business Administration Central Missouri State
University

B.S. 1986, Department of Business Administration National Cheng-Chi
University, Taipei, Taiwan, R.O.C.

RESEARCH AREAS

· Credit Market

· Consumers’ Borrowing and Saving
Behavior

· Credit Constraints and Precautionary
Savings

· Human Capital Investment

· Consumer Satisfaction

· Personal Finance and Personal Bankruptcy

TEACHING COURSES

· Consumer Economics

· Issues of Consumer Economics (Graduate
School)

· Consumer Behavior

· International Marketing

· Financial Information System

· Econometrics

· The Applications of Econometrics
on Research (Graduate School)

· The Introduction of Management
Science

RESEARCH EXPERIENCE

1996 – present Associate Professor

· Borrowing Behavior in Taiwan (Project
of National Science Counsel N5C87-24 1 5-H-0 18-001, 1997)

· The Impact of Borrowing Behavior
on Consumption (Project of National Science Counsel N5C88-24 I 5-H-0 18-001,
1998)

· Credit Constraints and Precautionary
Savings (Project of National Science Counsel, 1999)

· A Study of the Rate of Return on
Human Capital Investments (Project of National Science Counsel, 1999)

· A Study of Satisfaction With the
Performance of Comprehensive High Schools project of National Science Counsel,
1999)

1994 – 1996 Research Assistant for Richard Widdows, Ph.D.

* Consumer Attitude Index in Malaysia

* Income and Expenditure of Universities degree Holders in Malaysia

1993 – 1994 Research Assistant for Barbara Rowe, Ph.D.

* A Cross-State Study on Home Based Workers

* The Economics of Divorce

* Child Support Guidelines

1993 – 1994 Research Assistant for Flora Williams, Ph.D.

* Household Housing Expenditure

* Working Poor

* Income Adequacy and Economic Well-Being

TEACHING EXPERIENCE

* 1996 – present Associate Professor Department of Business Education
National Changhua University of Education, Taiwan, R.O.C.

* August, 1995 – 1996

Teaching Assistant (for Richard Widdows, Ph.D. & Jon Anton, Ph.D.)

Department of Consumer Sciences and Retailing, Purdue University

Assisted with teaching CSR82 “Introduction to Consumer Affairs”

WORK EXPERIENCE

4/86-9/87 Manager Assistant of European Market Wayne International
Ltd. Co.

6/85-10/85 Instructor and Coordinator

National News Reporters Conference

6/85-10/85 President

Team of Chinese Culture Propaganda

6/84-10/84 President

Team of Chinese Culture Propaganda

6/83-10/83 Instructor

Chinese Youth Anti-Communism Association

PUBLICATIONS/CONFERENCE PAPERS

Yieh, K. & Chen, C.Y. (1999). Consumers’ Precautionary Saving Behavior
in Taiwan.
Proceedings of the 5th Business Education Conference.
77-89.

Yieh, K. & Chen, C.Y. (1999). The Determinants of Consumers’ Precautionary
Saving Behavior. TAIPEIBANK Monthly Journal 29(3), 52-66.

Yieh, K. & Chen, C.Y. (1999). A Study of Consumers’ Precautionary
Saving Behavior.
1999 Soochow University Economic Conference 1-18.

Yieh, K. & Chiao, Y.C.(1999, in press) Consumer Satisfaction With
Department Stores – An Application of Management Opportunity Grid. Proceedings
of
the 3rd Asian Consumer and Family Economics Association Meeting.

Yieh, K. & Tsai, C.L. (1999, in press) What Affects the Education
Expenditures in Taiwan.
Proceedings of the 3rd Asian Consumerand
Family Economics Association Meeting.

Yieh, K. & Chiao, Y.C. (1999, in press) The Strategy of Customer
Satisfaction With Department Stores. Journal of Learning and
Development
.

Yieh, K. & Chiao, Y.C. (1999, under review). Consumer Satisfaction
with Department Stores. Sun Yet-Sen Management Review.

Yieh, K. & Chiao, Y.C. (1999,under review). The Determinants of
Borrowing Behavior.
Taiwan Bank Quarterly Journal.

Liour, D.K., Chang, S.C., & Yieh, K. (1998). A Study of University
Students’ Credit Card Use, TAIPEIBANK Monthly Journal. 28(9), 84-96.

Yieh, K.(1998). The Impact of Willingness to Borrow on Household Debt.
Proceedings
ofthe 13~
National Technological and Vocational Education Conference
in R.O.C.
. 285-294.

Yieh, K.(1998). How much do credit constraints affect household debt?
Proceedings
of
the 4~ Business Education Conference. 179-194.

Yieh, K. (1998). Are you Able and Willing to Borrow? Consumer Interests
Annual
. 44, 90-95.

Masnah Mohd Zain, Norhasimah Abdul Aziz, Zuraidah Mohd Sanusi, Norhayati,
Mohamed, NortAisah Ahmad, Norasibah Abdul Jalil, Richard Widdows, &
Kaili Yieh.  (1997). Expenditure Differences of University Degree
Holders Across Occupational

Sectors in Malaysia. Journal of Family and Economic Issues.
18 (2), 163-178.

Yieh, K.(1997). Who is willing to borrow? Proceedings of Association
for Financial Counseling and Planning Education.
68-76.

Yieh, K. (1996). Who has a Negative Attitude Toward installment debt
in the US Consumer Interests Annual. 42, 135-140.

Yieh, K., & Widdows, R. (1995). Households showing financial characteristics
of potential bankrupts. Consumer Interests Annual. 41, 155-160.

Sanusi, Z. M., Zain, M.M., Aziz, N.A., Mohamed, N., Anmad, N.A., Jalil,
N.A., Muda, M., Merican, W.R.A., Widdows, K., Widdows, R., Steidle, R.,
& Yieh, K. (1995). Toward a Consumer Attitude Index for Malaysia. Proceedings
of
the 1st Asian Consumer and Family Economics Association Meeting
62-75.

Zain, M.M., Aziz, N.A., Sanusi, Z.M., Mohamed N., Alirnad, N., Jalil,
N.k, Widdows, IL, & Yieh, K. (1995). Income and expenditure patterns
of university degree holders in Malaysia.
Proceedings of the
1st Asian Consumer
and Family Economies AssociationMeeting.
201-212.

 

WORKING PAPERS/REPORTS

Yieh, K. (1998). Consumers’ Borrowing Behavior in Taiwan. Reports of
National Science Counsel.

Yieh, K. (1997). The Application of EDI in Marketing Analysis. Reports
of 1997 National EDI Conference.

Yieh, K. (1994) Job Related Expenditures for the Working Poor.

Yieh, K. & Lin, F. L. (1994). The Impact of Parents Employment
Status on Entertainment Expenditures for Husband-Wife Family with School-Aged
Children.

Yieh, K. (1994). Determinants of Household Transportation Expenditures.

PROFESSIONAL ASSOCIATIONS

Member, American Council on Consumer Interests

Member, Association for Financial Counseling and Planning Education

HONORS/AWARDS:

Research Award, 1997

National Science Counsel, Taiwan, R.O.C. Research Award, 1998

National Science Counsel, Taiwan, R.O.C., Zmola Graduate Fellowship,
1996

Department of Consumer Sciences and Retailing, Purdue University Fitzsimmons
Fellowship, 1995

Department of Consumer Sciences and Retailing, Purdue University