Jinkook Lee

Jinkook Lee, Ph.D.

Assistant Professor
photoJinkook Lee and son, 1993

College of Human Ecology, University of Tennessee-Knoxville

My graduate education at Ohio State University was in consumer science and merchandising. My research, teaching and public service commitments reflect diverse interests in consumer science and merchandising.

In terms of my research, I have focused on consumer decision making, information, processing, and search behavior. Research in these areas requires application of economics, psychology, and marketing supported by statistics. One practical goal of these theoretical studies is to develop an Expert System for the consumer. Another interest area, both in teaching and research, is retailing. Generally, my major concern is strategic approach to retail management.


Lee, Jinkook (1994). Utility functions: Do they suggest different decision-making rules?, The Consumer Interests Annual, 40, American Council on Consumer Interests, 300-7.

Lee, Jinkook & Maria Vryza (1994). The paradigm of retailing revisited: Directions for theory and research development, Journal of Retailing & Consumer Services, 1, (2), in print.

Lee, Jinkook (1993). Utility function and decision rule: The missing link, The Consumer Interests Annual, 39, 80.

Lee, Jinkook & Jacky DeJonge (1993). Merchandising revisited: New directions for theory and research, The Proceedings, International Textile and Apparel Association.

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