Lee,
Jinkook & Hogarth, Jeanne M. (2001). Consumer information search for
home mortgages: who, what, how much, and what else? Financial Services
Review, 9 (3), 277-293.
Lee, Jinkook
& Kelly, William Jr. (2001). Who Uses Credit Unions? The 2nd Edition,
Madison, WI: Filene Research Institute.
Lee, Jinkook
& Kelly, William Jr. (2001). Where Are Consumers’ Financial Assets?
Madison, WI: Filene Research Institute
Lee, Jinkook
& Hogarth, Jeanne M. (2000). Relationships among information search activities
when shopping for a credit card. Journal of Consumer Affairs, 34 (2):
330-360.
Lee, Eun-Ju
& Lee, Jinkook (2000). Haven’t adopted electronic financial services
yet? The acceptance and diffusion of electronic banking technologies.
Financial Counseling and Planning, 11(1): 49-60.
Moore,
Marguerite M. & Lee, Jinkook (2000). The vulnerable elderly consumer:
An actual victim profile. Journal of Consumer Education, 18: 28-34.
Kim, Youn-Kyoung
& Lee, Jinkook (2000). Benefit segmentation of catalog shoppers among
professionals. Clothing and Textile Research Journal, 18 (2): 111-120.
Cohen,
Larry & Lee, Jinkook (2000). Marketing financial services: In-person
selling versus direct marketing. MacroMonitor Marketing Report, 7
(7), Princeton, NJ: Consumer Financial Decisions, SRI Consulting, Subsidiary
of SRI International.
Lee, Jinkook
& Kelly, William Jr. (2000). The Human Touch in the Information Age:
What Do Members Want? Madison, WI: Filene Research Institute.
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