Home Service Distribution System: A Method Of Marketing Life Insurance To The Poor, Financial Counseling and Planning, V. 9(1)


Lewis, J. K. (1998).
Home service distribution system: A method of marketing life insurance
to the poor. Financial Counseling and Planning,
9(1), 35-39.


Home Service Distribution System:

A Method Of Marketing Life Insurance To The Poor

Joan Koonce Lewis(1)


Industrial life insurance sold through the home service marketing
system has been criticized for years. Small face value life insurance policies,
though less popular than in the past, are currently sold to low-income
consumers by agents collecting premiums in their homes. Because of the
high cost associated with the home service industry, low-income consumers
are paying a high cost for inadequate life insurance protection. This article
provides an overview of life insurance products sold by the home service
industry, examines the pros and cons of this industry, and suggests implications
for financial counselors.

Key Words: Industrial life insurance, Home service, Low-income, Insurance


1. Joan Koonce Lewis, Associate
Professor, The University of Georgia, 205 Dawson Hall, Athens, GA 30602-3622,
Phone: (706) 542-4865, Fax: (706) 542-4983.
E-mail:
jlewis@fcs.uga.edu


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