Consumer Preferences among Fluid Milks: Low-fat versus High-fat Milk Consumption in the United States

Consumer Preferences Among Fluid
Milks:
Low-fat versus High-fat Milk Consumption in the United
States

Abstract

The purpose of the
present study
was to develop a predictive model to assess consumer likelihood of
choosing
low-fat versus high-fat milk products. Using data from the Continuing
Survey of
Food Intakes by Individuals (CSFII) 1994-96, 1998, fluid milk
consumption was
analyzed through the use of logistic regression. It was found that each
of the
8 selected variables displayed some significant impact on likelihood of
milk
consumption by type. The likelihood of consuming low-fat milk was lower
for African
Americans, those living in the South and in rural environments,
low-income
individuals, and those with a high school degree or less.