Statement of Intent
Ideation
Iteration and Production
Upon interviewing my mentor, Kayla Goins, I was able to come up with several ideas based on her interests. One of the biggest questions I had for her was whether she would rather have something pretty to look at or functional. This gave me a huge insight into design within her life as the answer was aesthetically pleasing. In addition to this, she has a love for cooking. This is something that we have in common so I was especially drawn to this idea. During the interview, I also found out small details about her life (seen below). She is very organized and her favorite music genre is RnB. She played basketball, volleyball, and track in high school and is a coffee and tea kind of girl. She doesn’t like surprises or compliments but enjoys living alone. Her favorite food is salmon and she would rather adopt than have biological children. She has a big family and is obsessed with the show, The Flash. Her favorite quote is “Love is patient and kind; love does not envy or boast; it is not arrogant or rude. It does not insist on its own way; it is not irritable or resentful; it does not rejoice at wrongdoing, but rejoices with the truth.” (Corinthians 13:4). This quote spoke to me because of all the truth behind it. That being said, I wanted it to play a large role in the creation of this gift.
All of this information had me bouncing from one idea to the next, but I truly wanted to create something that would be functional in her daily life. Combining this element with aesthetics is a priority for me because I think all gifts should hold deep meaning while being useful for the recipient. Many of these ideas centered around the kitchen because of her love for cooking. I contemplated a decorated mug, oven fit, flower case, and spice jar set. I loved the idea of the spice jars because it truly represents how cooking can be a love language, particularly an act of service. In this situation, the jar would be the container while the gift would be inside. Love is the gift that spice is able to give to others which directly relates to Kayla’s favorite quote. When researching materials for this idea, I struggled to find high-quality jars this didn’t break the budget. I also wanted to personalize each jar by adding branded labels on each using the laser cutter. However, this also broke the material maximum number so I had to switch directions. Similarly, I thought about creating coffee and tea jars for her apartment since she enjoys both. These would be larger-scale jars that would be filled with coffee grounds, tea bags, and hot chocolate powder. The concept would be similar to the spice jars as the container would be the jar itself and the gift would be inside. But, I also ran into material cost issues so I had to change ideas once again. Following her love for cooking, I wanted to create a cookbook where she could store all of her favorite recipes. I found an Instagram page that she created called “Kayla’s College Eats” where she shares various recipes made during her college years. Using this as inspiration, I created a cookbook cover that was personalized by using her Instagram page’s username and favorite colors. The materials I found included a purple leather notebook ($7.99) and mini hot glue sticks ($6.59). I planned on using the hot glue sticks to secure a paper-made pocket on the inside of the cookbook. To construct this I folded paper accordion style then folded it in half to create an enclosed area. I then used the hot glue gun to glue all of the edges together. I repeated this process with drawing paper and adhered it to the inside cover of the cookbook (shown below). This gives Kayla a spot to place other family recipes, food inspiration pictures, and other scraps. This ultimately complies with the three-material maximum as well as the $15 budget.
Moving forward with this idea meant creating an Ai file that expressed the intention and creative process of cooking. I decided upon several cooking utensils that are commonly used in the kitchen and created recognizable figures out of them (shown below). When creating this, I heavily focused on balance and harmony as I didn’t want one side to outweigh the other. My cover inspiration was based on the look of floating shelves in a kitchen and how the utensils and tools interact with the shelves. This meant that some would be sitting and some would be hanging. This ultimately variety added emphasis to my composition. I ended up using the laser cutter to etch the design and favorite quote into the front and back cover of the cookbook (shown below). This allowed my design to be clean and professional while being extremely personalized to Kayla. After doing so, I wrote the names of her recipes into the table of contents and on the corresponding pages. This was important to me because I wanted her to be able to see all she has made.
The love that is expressed through cooking can be seen as a symbol of care and affection. Ultimately, the gift and container are interdependent within this design. The container is the cookbook itself as it allows for the love language of cooking to be expressed. This also means that all of the recipes inside are a gift to others upon completion.