Matt Stovsky Concept Ideation A spring that allows the suction cup to extend when stuck to a surface for more mobility. A clamp that suctions the cup to a surface as opposed to forcefully slamming the suction in order to stick. Allows for easier use of the product. A pump designed to suck the air out of a shoe, pulling elastic laces together for a better shoe fascinating solution. A knob on the back of a shoe that winds elastic laces in order to tighten them.