Welcome to the homepage of the Grizzard Entertainment Media Lab. We are a group of researchers interested in how humans interact with media entertainment and what those processes tell us about the human condition.

Cave paintings, bone flutes, and early sports suggest that humans have an inherent interest in the gratifications provided by various forms of entertainment. The industrial revolution and the technological advancements it produced resulted in the creation of vast mediated entertainment markets in the 20th century. By the 21st century, media convergence had eroded the differences between various forms of media.  As Dolf Zillmann, the father of entertainment media psychologists, said: “The Entertainment Age Cometh!

Look around our site for a better understanding of who we are and what we do.