Curriculum Vitae

The Ohio State University, Fisher College of Business
2100 Neil Ave.
Fisher Hall 532
Columbus, OH 43210
goodman.425@osu.edu
skype: josephkgoodman

 Google Scholar     CB RESEARCH LAB     SSRN    Academia.edu      Twitter

Printable/PDF Vita Available Here.

Professor Goodman is Assistant Professor of Marketing at the Fisher College of Business at The Ohio State University. His research investigates consumers’ attraction to large product and feature assortments, and their ensuing choice overload and variety seeking behavior. Prof. Goodman’s research also investigates how consumer experiences and superstitions influence consumer happiness and satisfaction. His research has appeared in the Journal of Consumer Research, Journal of Marketing Research, Journal of Consumer Psychology, Journal of Behavioral Decision Making, and Organizational Behavior and Human Decision Processes. Joe received his PhD in Marketing at the McCombs School of Business at The University of Texas at Austin. He has taught Principles of Marketing, Consumer Behavior, Brand Management, and Judgment and Decision Making courses at both the undergrad and graduate levels. He enjoys travelling, running, Europe ‘72, being a father, wearing turquoise plaid shirts, and consuming in the natural habitat.

ACADEMIC APPOINTMENTS

Assistant Professor of Marketing, The Ohio State University, Fisher College of Business, 2016 – present.
Associate Professor of Marketing, Washington University in St. Louis, Olin Business School, 2013 – 2016.
Assistant Professor of Marketing, Washington University in St. Louis, Olin Business School, 2008 – 2013.
Assistant Professor of Marketing, University of South Carolina, Moore School of Business, 2007 – 2008.

EDUCATION          

Ph.D., Marketing, McCombs School of Business, The University of Texas at Austin.
B.B.A., Business Honors and Marketing, with honors, McCombs School of Business, The University of Texas at Austin.

PRIMARY RESEARCH INTERESTS
Consumer Happiness & Well-Being with
Material and Experiential Purchases
Consumption over Time and Construal
Variety and Product/Feature Assortment in Decision Making
Mechanical Turk (Mturk) and Data Collection

 

PUBLICATIONS

Goodman, Joseph K. and Gabriele Paolacci (2017), “Crowdsourcing Consumer Research,” Journal of Consumer Research, 44 (June), 196-210. PDF HERE.

Goodman, Joseph K., Selin A. Malkoc and Brittney Stephenson (2016) “Celebrate or Commemorate? A Material Purchase Advantage when Honoring Special Life Events,” Journal of the Association of Consumer Research, 1 (4), 497-508.

Ward, Morgan K., Joseph K. Goodman, and Julie R. Irwin (2014), “The Same Old Song: The Power of Familiarity in Music Choice,” Marketing Letters, 25, 1, 1-11. Lead Article. PDF HERE.

Goodman, Joseph K., Cynthia E. Cryder, and Amar A. Cheema (2013), “Data Collection in a Flat World: Strengths and Weaknesses of Mechanical Turk Samples,” Journal of Behavioral Decision Making, 26 (July), 213-224. PDF via SSRN HERE

Goodman, Joseph K., Susan Broniarczyk, Jill Griffin, and Leigh McAlister (2013), “Help or Hinder? When Recommendation Signage Expands Consideration Sets and Heightens Decision Difficulty,” Journal of Consumer Psychology, 23 (April), 165-174. Lead Article. PDF via SSRN HERE

Goodman, Joseph K. and Caglar Irmak (2013), “Having versus Using: When a Failure to Estimate Usage Makes Consumers Prefer Multi-Feature Products.” Journal of Marketing Research, 50 (February), 44-54. PDF HERE via SSRN HERE.

Goodman, Joseph K. and Selin A. Malkoc (2012), “Choosing for Here and Now vs. There and Later: The Moderating Role of Construal on Assortment Size Preferences,” Journal of Consumer Research, 38 (December). PDF via SSRN HERE

Nicolao, Leonardo, Julie R. Irwin, and Joseph K. Goodman (2009), “Happiness for Sale: Do Experiential Purchases Make Consumers Happier than Material Purchases?” Journal of Consumer Research, 36 (August), 188-198. PDF via SSRN HERE

Goodman, Joseph K. and Julie R. Irwin (2006), “Special Random Numbers: Beyond the Illusion of Control,” Organizational Behavior and Human Decision Processes, 99 (March), 161-174. PDF HERE via SSRN HERE

 

WORKING PAPERS

Goodman, Joseph K. and Sarah Lim, “When Consumers Prefer to Give Material Gifts Instead of Experiences: The Role of Social Distance,” under 3rd round review at the Journal of Consumer Research.

Goodman, Joseph K., Selin A. Malkoc, and Mosi Rosenboim, “The Material-Experiential Asymmetry in Present Bias: Why Material Items Lead to Less Present Biased Preferences,” under revision for 3rd round review at the Journal of Consumer Research.

Goodman, Joseph K. and Rebecca Walker Reczek, “Choice and Consequences of Consideration Set Construction Strategy in Large Assortments,” under 2nd round review at Journal of Consumer Research.

Lim, Sarah, Stijn M. J. van Osselaer, Joseph K. Goodman, Christoph Fuchs, and Martin Schreir, “The Starbucks Effect: How Consumer Identification Impacts Consumer Preference,” under review at the Journal of Consumer Research.

Malkoc, Selin A., Goodman, Joseph K., and Mosi Rosenboim, “Discounting a Lump-sum vs. Payment Stream: More Payments leads to More Patience.”

 

SELECTED WORKS IN PROGRESS

 “Easy to Justify: Why Consumers Buy Material Goods over Experiences” with Heath Cleveland, three studies complete.

“One of Each: Variety Seeking to Avoid Choice Difficulty,” four studies complete.

 

PRESS ROOM

All things Consumer Behavior

Gift Giving

Happiness, Materialism, and Consuming Experiences

Music and Familiarity

  • Huffington Post, “Listeners like new music less than they say they do”

Mturk

  • Ideas Market on The Wall Street Journal

New Products

Consumer Choice and Retail Assortment

  

INVITED PRESENTATIONS

  • Symposium on Alienation and Meaning in Production and Consumption, “Directions for (De)Alienation and Meaning,” January 2017, Munich, Germany.
  • The Ohio State University, Behavioral Lab Brownbag, “Crowdsourcing Consumer Research: A Guide and Review of Mechanical Turk,” January, 2017.
  • Group for Attitudes and Persuasion (GAP), Psychology Department, The Ohio State University, “Giving happiness:  Why we give material gifts when experiences make us happier,” September, 2016.
  • Duke University, “Discounting a Lump-sum vs. Payment Stream: More Payments leads to More Patience,” Marketing Seminar Series, May, 2016.
  • University of Illinois Chicago, Marketing Seminar Series, “Rethinking the Experiential Advantage,” Chicago, Il, March, 2016.
  • The Ohio State University, Marketing Seminar Series, “Rethinking the Experiential Advantage,” Columbus, OH, January, 2016.
  • Arizona State University, Marketing Seminar Series, “Celebrate or Commemorate? When Material Purchases Lead to Stronger Memories and More Happiness than Experiences,” Tempe, AZ, December, 2015.
  • ACR Workshop, “How and When to Ask the Turk: Tips for Using Amazon’s Mechanical Turk to Conduct Consumer Research,” workshop at the meetings of the Association for Consumer Research, New Orleans, LA, October 2015.
  • INSEAD, Marketing Seminar Series, “Celebrate or Commemorate? When Material Purchases Lead to Stronger Memories and More Happiness than Experiences,” Fontainebleau, France, June 19, 2015.
  • ACR Workshop, Questioning the Turk: Conducting High Quality Research with Amazon Mechanical Turk,” with Gabriele Paolacci, workshop at the meetings of the Association for Consumer Research, Baltimore, MD, October 2014. SLIDES AVAILABLE HERE.
  • Olin Faculty Research Symposium, “In Defense of Materialism: Rethinking the Experiential Advantage on Consumer Happiness,” May 2, 2014.
  • Marketing in Israel 13 (Tel Aviv University, Hebrew University, and IDC),  “Giving Happiness: Rethinking the Experiential Advantage on Consumption Happiness,” January 1, 2014.
  • Olin Praxis: Research that Impacts Business, Washington University in St. Louis, “When Consumers Don’t Want Choices,” December 2013. Link.
  • University of California, Irvine, “Rethinking the Experiential Advantage on Consumption Happiness,” Irvine, CA, November 2013.
  • HEC Paris, Marketing Seminar Series, “Having versus Using: When a Failure to Estimate Usage Makes Consumers Prefer Multi-Feature Products,” Paris, France, February 2013.
  • University of California, San Diego, “Having versus Using: When a Failure to Estimate Usage Makes Consumers Prefer Multi-Feature Products,” San Diego, CA, December 2012.
  • Yale Summer Decision Making Symposium, “Having versus Using: When a Failure to Estimate Usage Makes Consumers Prefer Multi-Feature Products,” New York City, NY, May 2012.
  • University of California Riverside, Marketing Seminar Series, “Having versus Using: When a Failure to Estimate Usage Makes Consumers Prefer Multi-Feature Products,” Riverside, CA, May 2012.
  • Katholieke Universiteit Leuven, Marketing Seminar Series, “Having versus Using: When a Failure to Estimate Usage Makes Consumers Prefer Multi-Feature Products,” Leuven, Belgium, November 2011.
  • Özyeğin University, Marketing Seminar Series, “Choosing for Here and Now vs. There and Later: The Moderating Role of Construal on Assortment Size Preferences,” Istanbul, Turkey, July 2011.
  • University of Missouri, St. Louis, Spring Seminar Series, “Choosing for Here and Now vs. There and Later: The Moderating Role of Construal on Assortment Size Preferences.” St. Louis, MO, May 2011.
  • Washington University in St. Louis, Marketing Seminar Series, “Consumer and Retailer Strategies when Choosing from Large Assortments,” Olin Business School, St. Louis, MO, November 2007.
  • INSEAD, Marketing Seminar Series, “Happiness for Sale: Do Experiential Purchases Make Consumers Happier than Material Purchases?” Fontainebleau, France, September 2007.
  • University of Houston 13th Annual Doctoral Symposium, C.T. Bauer School of Business, Houston, TX.
  • Indiana University, 34th Annual Haring Symposium, Kelley School of Business, Bloomington, IN.

 PRESENTATIONS (*denotes presenter)

  • Goodman, Joseph K. and Sarah Lim*, “Giving Happiness: Why We Give Material Gifts when Experiences Make Us Happier,” presented (in special session) at the meetings of the Society for Consumer Psychology, San Francisco, CA, February 2017.
  • Goodman*, Joseph K., Selin A. Malkoc, and Mosi Rosenboim, “The Material-Experiential Asymmetry in Present Bias: Why Material Items Lead to Less Present Biased Preferences,” presented (in special session) at the meetings of the Society for Consumer Psychology, St. Pete Beach, FL, February 2016.
  • Goodman*, Joseph K. and Rebecca Walker Reczek, “When Consumers Prefer to Include: Consideration Set Construction Strategies from Large Product Assortments,” presented (in special session) at the meetings of the Society for Consumer Psychology, Phoenix, AZ, March 2015.
  • Goodman*, Joseph K. and Rebecca Walker Reczek, “When Consumers Prefer to Include: Consideration Set Construction Strategies from Large Product Assortments,” presented (in special session) at Association for Consumer Research, Baltimore, MD, October 2014.
  •  Goodman*, Joseph K. and Sarah Lim, “Giving Happiness: Do Experiential Gifts Leads to More Happiness?” presented (in special session) at Association for Consumer Research, Baltimore, MD, October 2014.
  • Dalton*, Brittney L., Joseph K. Goodman, and Selin A. Malkoc, “Celebrate or Commemorate? When Material Items Lead to Stronger Memories and Greater Positive Affect,” presented (in special session) at Association for Consumer Research, Baltimore, MD, October 2014.
  • Goodman*, Joseph K., “Giving and Receiving Happiness,” presented (in special session) at the meetings of the Society for Consumer Psychology, Miami Fl, March 2014.
  • Goodman*, Joseph K., “Mechanical Turk 2.0: Issues, Limitations, and Solutions for Collecting Data in a Mechanical World,” roundtable at the meetings of the Association for Consumer Research, Chicago, IL, October 2013.
  •  Goodman*, Joseph K. and Kathleen Vohs, “One of Each: Variety Seeking to Avoid Choice Difficulty,” to be presented (in special session) at the meetings of the Association for Consumer Research, Chicago, IL, October 2013.
  •  Goodman*, Joseph K. and Kathleen Vohs, “One of Each: Variety Seeking to Avoid Choice Difficulty,” ISMS Marketing Science Conference, Istanbul, Turkey, July 2013.
  •  Goodman*, Joseph K., Cynthia E. Cryder, and Amar A. Cheema, “Data Collection in a Flat World: Strengths and Weaknesses of Mechanical Turk Samples,” presented (in special session) at the meetings of the Association for Consumer Research, Vancouver, BC, October 2012.
  •  Goodman*, Joseph K. and Selin A. Malkoc, “Goodman, Joseph K. and Selin A. Malkoc (2012), “Choosing for Here and Now vs. There and Later: The Moderating Role of Construal on Assortment Size Preferences,” presented at the International conference of the Society for Consumer Psychology, Florence, Italy, June, 2012.
  • Goodman,*Joseph K. and Selin A. Malkoc, “Choosing for Here and Now vs. There and Later: The Moderating Role of Construal on Assortment Size Preferences,” presented at the meetings of the Society for Consumer Psychology, Las Vegas, NV, February, 2012.
  • Goodman*, Joseph K. and Caglar Irmak, “Having versus Using: When a Failure to Estimate Usage Makes Consumers Prefer Multi-Feature Products.” presented at the meetings of the Association for Consumer Research, St. Louis, MO, October 2011.
  • Goodman*, Joseph K., Cynthia E. Cryder, and Amar A. Cheema, “Data Collection in a Flat World: Strengths and Weaknesses of Mechanical Turk Samples,” presented at the meetings of the Society for Judgment and Decision Making, St. Louis, MO, November, 2010.
  • Goodman*, Joseph K., Rajagopal Raghunathan, and Susan Broniarczyk, “A Single Global Brand or Branded Variants? The Role of Differentiation on Brand Portfolio Strategy,” presented at the Global Brand Management Conference, Koc University, Istanbul, Turkey, June, 2010.
  • Malkoc*, Selin A. and Joseph K. Goodman, “Is More Always Better? The Role of Construal on Assortment Size Preference,” presented (in special session) at the meetings of the Society for Consumer Psychology, St. Pete Beach, FL, February, 2010.
  • Goodman*, Joseph K., Susan Broniarczyk, Jill Griffin, and Leigh McAlister, “Simplify or Intensify? Best Seller Signage on Consumer Decision Making from Large Product Assortments” presented (in special session) at the meetings of the Association for Consumer Research, San Francisco, CA, October, 2008.
  • Goodman*, Joseph K. and Susan Broniarczyk, “Screening from Large Assortments: The Use of Include and Exclude Strategies in Consideration Set Construction” presented (in special session) at the meetings of the Association for Consumer Research, San Francisco, CA, October. 2008.
  • Nicolao*, Leonardo, Julie R. Irwin, and Joseph K. Goodman, “Happiness for Sale: Do Experiential or Material Purchases Lead to Greater Consumer Happiness?” presented at the meetings of the Society for Judgment and Decision Making, Long Beach, CA, November, 2007.
  • Irwin, Julie R., Joseph K. Goodman, and Leonardo Nicolao*, “Happiness for Sale: Do Experiential or Material Purchases Lead to Greater Consumer Happiness?” presented (in special session) at the meetings of the Association for Consumer Research, Memphis, TN, October, 2007.
  • Goodman*, Joseph K. and Cait Poynor, “From Small Slice to Big Picture: The Relationship Between Local Display Breadth, Assortment, and Variety,” presented at the meetings of the Society for Consumer Psychology, Las Vegas, NV, February, 2007.
  • Ward*, Morgan K., Joseph K. Goodman, and Julie R. Irwin, “I Want It Even Though I Do Not Like It: Preference for Familiar but Less Liked Music” presented (in special session) at the meetings of the Society for Consumer Psychology, Miami, FL, February, 2006.
  • Ward*, Morgan K., Joseph K. Goodman, and Julie R. Irwin, “I Want It Even Though I Do Not Like It: Preference for Familiar but Less Liked Music” presented at the meetings of the Society for Judgment and Decision Making, Toronto, ON, Canada, November 2005
  • Goodman*, Joseph K. and Susan Broniarczyk, “Clash of Personalities: The Role of the Corporate Brand in Product Brand Portfolios” competitive paper presented at the meetings of the Association for Consumer Research, San Antonio, TX, October, 2005.
  • Goodman*, Joseph K. and Julie R. Irwin, “Special Random Numbers: Beyond the Illusion of Control,” (in special session) presented at the meetings of the Association for Consumer Research, Portland, OR, October 2004.
  • Goodman*, Joseph K. and Julie R. Irwin, “Special Random Numbers: Beyond the Illusion of Control,” presented at Behavioral Decision Research in Management Conference, Duke University, April, 2004.
  • Goodman*, Joseph K. and Julie R. Irwin, “Special Random Numbers: Beyond the Illusion of Control,” presented at the meetings of the Society for Judgment and Decision Making, Vancouver, Canada, November 2003.
  • Broniarczyk*, Susan, Joseph K. Goodman, Jill Griffin, and Leigh McAlister, “Too Many Choices:  The Effect of Assortment on Anticipated and Post-Consumption Regret,” presented (in special session) at the meetings of the Association for Consumer Research, Toronto, Canada, October, 2003.
  • Goodman*, Joseph K. and Julie R. Irwin, “Reluctance to Concede Randomness: Specialized Random Numbers,” competitive paper presented at the meetings of the Association for Consumer Research, Toronto, Canada, October, 2003.

 

REFEREED CONFERENCE PROCEEDINGS

  • Goodman, Joseph K. and Caglar Irmak (2012), “Having versus Consuming: How Failing to Estimate Usage Frequency Affects Consumer Preferences for Mulit-Feature Products,” in Advances in Consumer Research Volume 39, R. Ahluwalia, T. L. Chartrand, and R. K. Ratner (Eds.), 628-629.
  • Goodman, Joseph K. and Susan Broniarczyk (2009), “Screening From Large Assortments: the Use of Include and Exclude Strategies in Consideration Set Construction,” in Advances in Consumer Research Volume 36, A. L. McGill and S. Shavitt (Eds.), 215-216.
  • Goodman, Joseph K. (2009), “Exclude or Include? Consideration Set Strategies and the Choice Process,” in Advances in Consumer Research Volume 36, A. L. McGill and S. Shavitt (Eds.), 214-217.
  • Goodman, Joseph K., Susan Broniarczyk, Leigh McAlister, and Jill Griffin (2009), “Simplify Or Intensify? Best Seller Signage on Consumer Decision-Making From Large Assortments,” in Advances in Consumer Research Volume 36, A. L. McGill and S. Shavitt (Eds.), 157-160.
  • Irwin, Julie, Joseph Goodman, and Leonardo Nicolao (2008), “Happiness For Sale: Do Experiential Or Material Purchases Lead to More Consumer Happiness?” in Advances in Consumer Research Volume 35, A. Y. Lee and D. Soman (Eds.), 72-75.
  • Ward, Morgan, Joseph Goodman, and Julie Irwin (2006), “I Want It Even Though I Do Not Like It: Preference For Familiar But Less Liked Music,” in Advances in Consumer Research Volume 33, C. Pechmann and L. Price (Eds.), 266-266.
  • Goodman, Joseph K. and Susan Broniarczyk (2006), “The Clash of Personalities: the Role of the Corporate Brand in Product Brand Portfolios,” in Advances in Consumer Research Volume 33, C. Pechmann and L. Price (Eds.), 63-67.
  • Goodman, Joseph K. (2005), “Faulty Reasoning and Gambling Behavior,” Special Session Summary, in Advances in Consumer Research Volume 32, G. Menon and A. R. Rao, (Eds.), 131-133.
  • Goodman, Joseph K. and Julie R. Irwin (2004), “Special Random Numbers: Beyond the Illusion of Control”, in Advances in Consumer Research Volume 31, B. E. Kahn and M. F. Luce (Eds.), 20-21.
  • DeFanti, Mark P. and Joseph K. Goodman (2005), “Brand Architecture and Corporate Reputation,” Marketing Science Institute Conference Summary, Report No. 05-303, 20p, Charleston, SC, March 17-18.

 

HONORS AND AWARDS

  • Outstanding Reviewer Award, Journal of Consumer Psychology, 2016.
  • Outstanding Reviewer Award, Journal of Consumer Research, 2015.
  • Invited Faculty Fellow, Society for Consumer Psychology Doctoral Symposium, 2013, 2014, 2015, 2016, 2017.
  • Invited Faculty Fellow, Association for Consumer Research Doctoral Symposium, 2011, 2015, 2016.
  • Fred Moore Assistant Instructor Award for Teaching Excellence, McCombs School of Business, The University of Texas at Austin, May 2007.
  • AMA-Sheth Foundation Doctoral Fellow, University of Connecticut, July 6-10, 2005.
  • The University of Texas at Austin Continuing Fellowship, Office of Graduate Studies 2005.
  • 13th Annual University of Houston Doctoral Symposium Fellow, Houston, TX, 2004.
  • The University of Texas at Austin Bruton Fellowship, 2003, 2004.
  • 34th Annual Haring Symposium Fellow, Indiana University, Bloomington, IN, 2003.
  • Dean’s Fellowship, McCombs School of Business, The University of Texas at Austin, 2003, 2004.
  • The University of Texas at Austin Pre-Emptive Fellowship, Office of Graduate Studies, 2003.
  • The University of Texas at Austin Dean’s List, 1997-2001.

 

PROFESSIONAL SERVICE

Editorial Review Board, Journal of Consumer Research
Editorial Review Board, Journal of Consumer Psychology
Conference Co-Chair (with Kristin Diehl), Society for Consumer Psychology Doctoral Consortium, Phoenix, AZ, February 2015.
Associate Editor, Association for Consumer Research Conference, 2016.
Advisory Panel, Society for Consumer Psychology, 2012-2015.
Ad-Hoc Reviewer:
-Journal of Marketing Research
-Journal of the Association for Consumer Research
-Psychological Science
-Perspectives on Psychological Science
-Organizational Behavior and Human Decision Processes
-Journal of Behavioral Decision Making
-Marketing Science
-Public Opinion Quarterly
-Journal of Economic Behavior & Organization
-International Journal of Research in Marketing
-Journal of Marketing Behavior
-Behavioral Research Methods
-Management Science
-PLOS ONE
– Social Psychological and Personality Science
-Review of General Psychology
-Journal of Advertising
-Association for Consumer Research (ACR) Conference
-Society for Consumer Psychology (SCP) Conference
-Society for Consumer Psychology (SCP) Dissertation Competition
-European Marketing Academy (EMAC) Conference
-Social Sciences and Humanities Research Council of Canada
-Academy of Marketing Science World Marketing Congress
Program Committee, Association for Consumer Research (ACR) Annual Conference, 2013, 2016.
Symposium Reviewer, Society for Consumer Psychology (SCP) Annual Conference 2009, 2010, 2012, 2013, 2014, 2016.
Dissertation Committee Member
– Eda Anlamlier, Marketing, The University of Illinois at Chicago
– Daniel Zane, Marketing, The Ohio State University
– Gabriella Tonietto, Marketing, Washington University in St. Louis
– Brittany Solomon, Psychology, Washington University in St. Louis
– Dejun (Tony) Kong, Organizational Behavior, Washington University in St. Louis
Course Evaluation Committee Member, Washington University in St. Louis, 2011-2012.
Publicity Committee, Society for Consumer Psychology, 2013.
Marketing Seminar Series Coordinator, Washington University in St. Louis, 2012.
Marketing Seminar Series Coordinator, The Ohio State University, 2017-2018.
Haring Symposium Faculty Representative, Indiana University, April 2017.
Research Pool Coordinator, Olin Business School, Washington University in St. Louis, 2008-2016.
Faculty Co-Director, Olin Behavioral Lab, Olin Business School, Washington University in St. Louis, 2014-2016.
Co-Director of CB Research Lab, Olin Business School, Washington University in St. Louis, 2008-2016.
Co-Director of CB Research Lab, Fisher College of Business, The Ohio State University, 2016-present.

Conference Workshop/Session Chairs
Workshop Chair, ” How and When to Ask the Turk: Tips for Using Amazon’s Mechanical Turk to Conduct Consumer Research,” 2015 meetings of the Association for Consumer Research, New Orleans, LA.
Workshop Co-Chair (with Gabriele Paolacci), “Questioning the Turk: Conducting High Quality Research with Amazon Mechanical Turk,” 2015 meetings of the Association for Consumer Research, Baltimore, MD.
Roundtable Session Chair, “Mechanical Turk 2.0: Issues, Limitations, and Solutions for Collecting Data in a Mechanical World,” 2013 meetings of the Association for Consumer Research, Chicago, IL.
Session Chair, International Society for Consumer Psychology Conference, 2012.
Special Session Chair, “Choosing for Tomorrow: The Influence of Affect and Temporal Distance,” 2011 meetings of the Association for Consumer Research, St. Louis, MO.
Special Session Chair, “Exclude or Include? Consideration Set Strategies and the Choice Process,” 2009 meetings of the Association for Consumer Research, San Francisco, CA.
Special Session Chair, “Constrained Preferences: A Look into the Preference/Choice Inconsistency,” 2006 meetings of the Society for Consumer Psychology, Miami, FL.
Special Session Chair, “Faulty Reasoning and Gambling Behavior,” 2004 meetings of the Association for Consumer Research, Portland, OR.
 

TEACHING EXPERIENCE

  • Principles of Marketing (BUSML 3250), core class, 780 students, multiple campuses, The Ohio State University, Spring 2017.
    • Evaluations: Min = 4.0/5, Max = 4.4/5
  • Flexibility and Decisiveness, Brookings Executive Education (Brookings Institution and Washington University in St. Louis), NASA Marshall Space Flight Center, July 2015, Washington, D.C., September 2015.
  • Creating and Building Brand Equity (MKT 500H, MBA and PMBA), Washington University in St. Louis, Spring 2014, 2015
  • Brand Management MKT (MKT 400F), Washington University in St. Louis, Spring 2014, 2015, 2016.
  • Creating and Building Brand Equity (MKT 500H, MBA and PMBA), Washington University in St. Louis, Spring 2014, 2015
  • Understanding and Influencing Consumer Behavior (MKT 576A, MBA and PMBA), Washington University in St. Louis, Fall 2009, 2010, 2011, 2012.
    • Evaluations: Min = 8.59, Max = 9.09, Medians ≥ 9/10
  • Consumer Behavior (MKT 377, BSBA), Washington University in St. Louis, Fall 2009, 2010, 2011, 2012.
    • Evaluations: Min = 8.86, Max = 9.21, Medians ≥ 9/10
  • Judgment and Decision Making Seminar (MKT 674, PhD), Washington University in St. Louis, Spring 2010.
    • Evaluations: Medians 10/10.
  • Principles of Marketing (MKT 370, BSBA), Washington University in St. Louis, Fall 2008.
    • Evaluations: Medians 9/10.
  • Consumer Behavior (MKTG 351), University of South Carolina, Fall 2007.
    Principles of Marketing* (MKT 337), The University of Texas at Austin, Spring 2006.

    • Evaluations: 4.92/5.0*

*Awarded the Fred Moore Assistant Instructor Award for Teaching Excellence.
Independent Study Supervisor, Olin Business School – Jessica Liang, Andong Cheng, Jannina Phi, Justin Samakow, Neha Agarwal
Internship Supervisor, Olin Business School – Stephen Hayes, Amanda Baranick, Colin Ardern, Ashley Blumberg

 

 MEMBERSHIPS (PAST, PRESENT, and FUTURE)

CB Research Lab, Co-Founder, Fisher College of Business, The Ohio State University
CB Research Lab, Olin Business School, Washington University in St. Louis
Good NaylorMan Lab, Moore School of Business, University of South Carolina
Irwin Lab, McCombs School of Business, The University of Texas at Austin
American Marketing Association
American Psychological Association
Association for Consumer Research
Association for Psychological Science
Society for Consumer Psychology
Society for Judgment and Decision Making
Society for Personality and Social Psychology
Gumball.com Fanclub
Links

Ameri-Turk Guide to Turkey

>>> Back to Fisher Faculty Page >>>