Curriculum Vitae

The Ohio State University, Fisher College of Business
2100 Neil Ave.
Fisher Hall 500C
Columbus, OH 43210
goodman.425@osu.edu
614-247-4261

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Printable/PDF Vita Available Here.

Professor Goodman is an Associate Professor of Marketing at The Ohio State University’s Fisher College of Business and currently Chair of the Dept of Marketing & Logistics. His research seeks to understand consumer decision making in today’s marketplace. His research interests include consumer happiness and well-being with material and experiential purchases; consumers’ attraction to, and decision making from, large product assortments; and the role of crowdsourcing tools, such as Mechanical Turk, in consumer research. His research has appeared in the requisite journals (JCR, JMR, JCP, JBDM, JACR, OBHDP) and he has taught various courses at the undergrad, graduate, and executive levels. He joined Fisher in 2016 and received his PhD in Marketing at the McCombs School of Business at The University of Texas at Austin. Prior to being a Buckeye, Professor Goodman was a Gamecock (faculty at the University of South Carolina), a Bear (faculty at Washington University in St. Louis, where he co-founded the CB Research Lab with Selin Malkoc), a Longhorn, and a Cornhusker (born and raised). He enjoys traveling, on and off piste, acting like his kids, Europe ‘72, PYITE, a Sky Blue Sky, Bodrum Bodrum, and consuming in the natural habitat.

ACADEMIC APPOINTMENTS

Chair, Department of Marketing & Logistics, The Ohio State University, Fisher College of Business, 2019 – present.
Associate Professor of Marketing, The Ohio State University, Fisher College of Business, 2018 – present.
Assistant Professor of Marketing, The Ohio State University, Fisher College of Business, 2016 – 2018.
Associate Professor of Marketing, Washington University in St. Louis, Olin Business School, 2013 – 2016.
Assistant Professor of Marketing, Washington University in St. Louis, Olin Business School, 2008 – 2013.
Assistant Professor of Marketing, University of South Carolina, Moore School of Business, 2007 – 2008.

EDUCATION          

Ph.D., Marketing, McCombs School of Business, The University of Texas at Austin.
B.B.A., Business Honors and Marketing, with honors, McCombs School of Business, The University of Texas at Austin.

PRIMARY RESEARCH INTERESTS
Consumer Happiness & Well-Being with/from Material and Experiential Purchases
Product/Feature Assortment and Variety in Decision Making
Pricing, Bundling, and Upgrade Decision Making
Mechanical Turk (Mturk) and Data Collection

PUBLICATIONS

Goodman, Joseph K. and Scott Wright (2023), “MTurk and Online Panel Research: The Impact of COVID-19, Bots, TikTok, and other Contemporary Developments,” in The Cambridge Handbook of Consumer Psychology, eds. Cait Lamberton, Derek Rucker, Stephen A. Spiller (2nd Ed).

Weingarten, Evan, Kristen Duke, Wendy Liu, Rebecca W. Hamilton, On Amir, Gil Appel, Moran Cerf, Joseph K. Goodman, Andrea C. Morales, Ed O’Brien, Jordi Quoidbach, Monic Sun (2023), “What Makes People Happy? Decoupling the Experiential-Material Continuum,” Journal of Consumer Psychology, 33 (1), 97-106.

Kim, Junha, Selin Malkoc, and Joseph K. Goodman (2022), “The Threshold-crossing Effect: Just-below Pricing Discourages Consumers to Upgrade,” Journal of Consumer Research, 48 (April), 1096-1112.

Weingarten, Evan and Joseph K. Goodman (2021), “Re-examining the Experiential Advantage in Consumption: A Meta-Analysis and Review,” Journal of Consumer Research, 47 (April), 855-877.

Goodman, Joseph K. and Rebecca Walker Reczek (2021), “Choosing What to Choose From: Preference for Inclusion over Exclusion when Constructing Consideration Sets from Large Choice Sets,” Journal of Behavioral Decision Making, 34 (1), 85-98.

Goodman, Joseph K., Selin A. Malkoc, and Mosi Rosenboim (2019), “The Material-Experiential Asymmetry in Discounting: When Experiential Purchases Lead to More Impatience,” Journal of Consumer Research, 46 (December), 671-688.

Wright, Scott A. and Joseph K. Goodman (2019), “Mechanical Turk in Consumer Research: Perceptions and Usage in Marketing Academia,” in Handbook of Methods in Consumer Psychology, eds. Frank R. Kardes, Paul M. Herr, and Norbert Schwarz, New York: Routledge.

Ellen, Pam Scholder, June Cotte, and Joseph K. Goodman (2019), “The Business School’s Glass Ceiling,” BizEd, March-April, 42-47.

Goodman, Joseph K. and Sarah Lim, (2018) “When Consumers Prefer to Give Material Gifts Instead of Experiences: The Role of Social Distance,” Journal of Consumer Research, 45 (August), 365-382.

Goodman, Joseph K. and Gabriele Paolacci (2017), “Crowdsourcing Consumer Research,” Journal of Consumer Research, 44 (June), 196-210.

Goodman, Joseph K., Selin A. Malkoc and Brittney Stephenson (2016) “Celebrate or Commemorate? A Material Purchase Advantage when Honoring Special Life Events,” Journal of the Association for Consumer Research, 1 (4), 497-508.

Ward, Morgan K., Joseph K. Goodman, and Julie R. Irwin (2014), “The Same Old Song: The Power of Familiarity in Music Choice,” Marketing Letters, 25, 1, 1-11. Lead Article.

Goodman, Joseph K., Cynthia E. Cryder, and Amar A. Cheema (2013), “Data Collection in a Flat World: Strengths and Weaknesses of Mechanical Turk Samples,” Journal of Behavioral Decision Making, 26 (July), 213-224. PDF via SSRN HERE  Top cited paper in JBDM in past 5 years.

Goodman, Joseph K., Susan Broniarczyk, Jill Griffin, and Leigh McAlister (2013), “Help or Hinder? When Recommendation Signage Expands Consideration Sets and Heightens Decision Difficulty,” Journal of Consumer Psychology, 23 (April), 165-174. Lead Article. SSRN

Goodman, Joseph K. and Caglar Irmak (2013), “Having versus Using: When a Failure to Estimate Usage Makes Consumers Prefer Multi-Feature Products,” Journal of Marketing Research, 50 (February), 44-54. SSRN

Goodman, Joseph K. and Selin A. Malkoc (2012), “Choosing for Here and Now vs. There and Later: The Moderating Role of Construal on Assortment Size Preferences,” Journal of Consumer Research, 38 (December). SSRN

Nicolao, Leonardo, Julie R. Irwin, and Joseph K. Goodman (2009), “Happiness for Sale: Do Experiential Purchases Make Consumers Happier than Material Purchases?” Journal of Consumer Research, 36 (August), 188-198. SSRN

Goodman, Joseph K. and Julie R. Irwin (2006), “Special Random Numbers: Beyond the Illusion of Control,” Organizational Behavior and Human Decision Processes, 99 (March), 161-174. SSRN

WORKING PAPERS

Oh, Hyewon, Joseph K. Goodman, Kathleen Vohs, and Incheol Choi, “The Bidirectionality of Experiences and Happiness: Happiness Leads to the Perception of More Experiential Consumption,” working paper.

Lim, Sarah, Stijn M. J. van Osselaer, Joseph K. Goodman, Christoph Fuchs, and Martin Schreir, “What’s Your Name? Why and When Consumer Identification Increases Consumer Preference and Satisfaction,” working paper.

Kim, Junha and Joseph K. Goodman, “Are critics more credible? Negative sources are perceived to be less credible,” working paper.

Malkoc, Selin A., Goodman, Joseph K., and Mosi Rosenboim, “Discounting a Lump-sum vs. Payment Stream: More Payments leads to More Patience.”

Lim, Sarah and Joseph K. Goodman, “Experience for Me, Material for You: Consumers Underestimate the Experiential Advantage for Others but not Themselves.”

Huang, Yunhui, Kathleen Vohs, Joseph K. Goodman, Selin A. Malkoc, and Terry Esper, “Stockpiling in a Crisis: How Consumer Social Psychological Needs Contribute to Stockouts.”

SELECTED WORKS IN PROGRESS

  • “BOGO Frees You: Free Options Lead to Adventurous Product Choices,” with Junha Kim and Selin A. Malkoc
  • “One of Each: Variety Seeking to Avoid Choice Difficulty.”
  • “The Psychological Value of Material Goods.”

SOME LINKS FROM THE PRESS ROOM

CB Research Lab Blog

All things Consumer Behavior: Here We Are Podcast with Shane Mauss, interviewed with Prof. Selin Malkoc, Episode 6, December 15, 2014.

Gift Giving

Happiness, Materialism, and Consuming Experiences

Consumer Choice and Retail Assortment

Other current research from my colleagues in Marketing at Ohio State’s Fisher College.

INVITED PRESENTATIONS

  • University of Toronto, Marketing Seminar Series, April 2024, Toronto, Ontario, Canada.
  • ACR Workshop: Online panel experimental methods, Association for Consumer Research conference, Seattle, Oct 2023.
  • AMA Marketing & Public Policy Conference Plenary, “Threats to the Integrity of Marketing & Public Policy Research,” June 2023, Arlington, VA.
  • Yale Summer Decision Making Symposium, “Materialistic Experiences: When Experiences Do Not Lead to More Happiness and the Case for Experiential Values,” June 2023.
  • University of Tennessee, Marketing Seminar Series, “Materialistic Experiences: When Experiences Do Not Lead to More Happiness and the Case for Experiential Values,” May 2023, Knoxville, TN.
  • Innovations in Online Research, CloudResearch virtual conference, Sept 2022.
  • AMA-Sheth Foundation Doctoral Consortium, Data Issues in Marketing, July 2022, Austin, TX.
  • Columbia University, Marketing Seminar Series, “Questioning the Experiential Advantage: Why Do Consumers Continue to Buy (and Give) Material Goods?” April, 2022, New York, NY.
  • George Washington University Marketing Seminar Series, “Questioning the Experiential Advantage: Why Do Consumers Buy (and Give) Material Goods?” Nov, 2020.
  • Using Mturk for Research, Master Class at AMA Marketing Summer Educator’s Conference, Virtual Conference, August 2020.
  • UCLA, Marketing Seminar Series, “Discounting Beyond a Lump-Sum: How Material Goods and Payment Streams Decrease Impatience” January, 2020, Los Angeles, CA.
  • UCSD, Marketing Seminar Series, “Discounting Beyond a Lump-Sum: How Material Goods and Payment Streams Decrease Impatience” January, 2020, San Diego, CA.
  • Trends, Issues, and Best Practices in Running Studies Online, ACR Doctoral Symposium, Atlanta, GA, October 2019.
  • Running Studies Online, Master Class at AMA Marketing Summer Educator’s Conference, Chicago, IL, August 2019.
  • London Business School Summer Research Camp, “Rethinking the Experiential Advantage,” July 2018, London, England.
  • 9th Biennial Marketing and Public Policy Research Workshop and Doctoral Seminar, “When, Why, and How of Using MTurk for Public Policy Research,” June, 2018, Columbus, OH.
  • Research Skills Workshop, SCP Doctoral Consortium & Pre-Conference, “Mturk – Current Issues and Solution,” February 2018, Dallas, Texas.
  • Yale Winter Decision Making Symposium, “The Material-Experiential Asymmetry in Discounting: When Experiential Purchases Lead to More Impatience,” January 2018, Miami, Fl.
  • University of Maryland Research Camp, “The Material-Experiential Asymmetry in Discounting: When Experiential Purchases Lead to More Impatience,” October, 2017, College Park, MD.
  • Symposium on Alienation and Meaning in Production and Consumption, “Directions for (De)Alienation and Meaning,” January 2017, Munich, Germany.
  • The Ohio State University, Behavioral Lab Brownbag, “Crowdsourcing Consumer Research: A Guide and Review of Mechanical Turk,” January, 2017.
  • Group for Attitudes and Persuasion (GAP), Psychology Department, The Ohio State University, “Giving happiness:  Why we give material gifts when experiences make us happier,” September, 2016.
  • Duke University, “Discounting a Lump-sum vs. Payment Stream: More Payments leads to More Patience,” Marketing Seminar Series, May, 2016.
  • University of Illinois Chicago, Marketing Seminar Series, “Rethinking the Experiential Advantage,” Chicago, IL, March, 2016.
  • The Ohio State University, Marketing Seminar Series, “Rethinking the Experiential Advantage,” Columbus, OH, January, 2016.
  • Arizona State University, Marketing Seminar Series, “Celebrate or Commemorate? When Material Purchases Lead to Stronger Memories and More Happiness than Experiences,” Tempe, AZ, December, 2015.
  • ACR Workshop, “How and When to Ask the Turk: Tips for Using Amazon’s Mechanical Turk to Conduct Consumer Research,” workshop at the meetings of the Association for Consumer Research, New Orleans, LA, October 2015.
  • INSEAD, Marketing Seminar Series, “Celebrate or Commemorate? When Material Purchases Lead to Stronger Memories and More Happiness than Experiences,” Fontainebleau, France, June 19, 2015.
  • ACR Workshop, “Questioning the Turk: Conducting High Quality Research with Amazon Mechanical Turk,” with Gabriele Paolacci, in NA – Advances in Consumer Research Volume 42, eds. June Cotte and Stacy Wood, Duluth, MN: Association for Consumer Research, Pages: 766-766.
  • Olin Faculty Research Symposium, “In Defense of Materialism: Rethinking the Experiential Advantage on Consumer Happiness,” May 2, 2014.
  • Marketing in Israel 13 (Tel Aviv University, Hebrew University, and IDC),  “Giving Happiness: Rethinking the Experiential Advantage on Consumption Happiness,” January 1, 2014.
  • Olin Praxis: Research that Impacts Business, Washington University in St. Louis, “When Consumers Don’t Want Choices,” December 2013. Link.
  • University of California, Irvine, “Rethinking the Experiential Advantage on Consumption Happiness,” Irvine, CA, November 2013.
  • HEC Paris, Marketing Seminar Series, “Having versus Using: When a Failure to Estimate Usage Makes Consumers Prefer Multi-Feature Products,” Paris, France, February 2013.
  • University of California, San Diego, “Having versus Using: When a Failure to Estimate Usage Makes Consumers Prefer Multi-Feature Products,” San Diego, CA, December 2012.
  • Yale Summer Decision Making Symposium, “Having versus Using: When a Failure to Estimate Usage Makes Consumers Prefer Multi-Feature Products,” New York City, NY, May 2012.
  • University of California Riverside, Marketing Seminar Series, “Having versus Using: When a Failure to Estimate Usage Makes Consumers Prefer Multi-Feature Products,” Riverside, CA, May 2012.
  • Katholieke Universiteit Leuven, Marketing Seminar Series, “Having versus Using: When a Failure to Estimate Usage Makes Consumers Prefer Multi-Feature Products,” Leuven, Belgium, November 2011.
  • Özyeğin University, Marketing Seminar Series, “Choosing for Here and Now vs. There and Later: The Moderating Role of Construal on Assortment Size Preferences,” Istanbul, Turkey, July 2011.
  • University of Missouri, St. Louis, Spring Seminar Series, “Choosing for Here and Now vs. There and Later: The Moderating Role of Construal on Assortment Size Preferences.” St. Louis, MO, May 2011.
  • Washington University in St. Louis, Marketing Seminar Series, “Consumer and Retailer Strategies when Choosing from Large Assortments,” Olin Business School, St. Louis, MO, November 2007.
  • INSEAD, Marketing Seminar Series, “Happiness for Sale: Do Experiential Purchases Make Consumers Happier than Material Purchases?” Fontainebleau, France, September 2007.
  • University of Houston 13th Annual Doctoral Symposium, C.T. Bauer School of Business, Houston, TX.
  • Indiana University, 34th Annual Haring Symposium, Kelley School of Business, Bloomington, IN.

 SELECTED PRESENTATIONS AND CONFERENCE PROCEEDINGS (*denotes presenter)

  • Kim, Junha and Joseph K. Goodman*, “Are Critics More Credible? When Positivity is the Norm, Negative Reviewers are Perceived to be Less Credible,” presented at the University of Utah Judgment and Decision Making Conference, Snowbird, Utah, 2024.
  • Goodman, Joseph K.*, “Materialism, Experiential Consumption, & Consumer Well-being,” presented at “Meaning and Morality in the Marketplace,” 12th Triennial Choice Symposium, INSEAD, Fontainebleau, France, Aug 2023.
  • Kim, Junha and Joseph K. Goodman*, “Are Critics More Credible? When Positivity is the Norm, Negative Reviewers are Perceived to be Less Credible,” presented in special session at the European Association for Consumer Research conference, Amsterdam, Netherlands, July 2023.
  • Kim, Junha* and Joseph K. Goodman, “Are Critics Credible? Negative sources are perceived to be less credible,” poster presented at Society for Judgment and Decision Making conference, La Jolla, CA, Nov 2022.
  • Oh, Hyewon*, Joseph K. Goodman, Kathleen Vohs, and Incheol Choi, “The Bidirectionality of Experiences and Happiness: Happiness Leads to the Perception of More Experiential Consumption,” presented at the Association for Consumer Research conference, Denver, CO, Oct 2022.
  • Lim, Sarah* and Joseph K. Goodman, “Experience for Me, Material for You: Consumers Underestimate the Experiential Advantage for Others but not Themselves,” presented at the Association for Consumer Research conference, Denver, CO, Oct 2022.
  • Kim, Junha*, Joseph K. Goodman, and Selin A. Malkoc, “BOGO free frees you: Promotions and Adventurous Product Choices,” presented at the Association for Consumer Research conference, Denver, CO, Oct 2022.
  • Bunosso, Isabella, Jesse Walker, Selin A. Malkoc, and Joseph K. Goodman*, “Experientialistic Consumption: Consuming Experiences in a Materialistic Way” presented at the Association for Consumer Research conference, Denver, CO, Oct 2022.
  • Joseph K. Goodman*, “MTurk and Online Panel Research: Contemporary Developments from Marketing Academia,” Innovations in Online Research virtual conference, Sept 2022.
  • Kim, Junha* and Joseph K. Goodman, “BOGO free frees you: Promotions and Adventurous Product Choices,” poster presented at Society for Consumer Psychology virtual conference 2022.
  • Lim, Sarah* and Joseph K. Goodman, “Experience for Me, Material for You: Asymmetric Perception of Happiness from Experiential and Material Purchases,” paper presented at Society for Consumer Psychology virtual conference 2022.
  • Kim, Junha* and Joseph K. Goodman, “Are Critics Credible? Negative sources are perceived to be less credible,” poster presented at Society for Judgment and Decision Making virtual conference 2021.
  • Kim, Junha*, Selin A. Malkoc, and Joseph K. Goodman, “The upgrade pricing effect: Just-below pricing discourages consumers to upgrade,” poster presented at SCP Boutique Conference Numerical Markers in Judgments, Choices, & Consumption Experiences, Tucson, Arizona, Sept 2021.
    *Selected for the AMA-CBSIG Award and selected for the Best Poster Award
  • Kim, Junha* and Joseph K. Goodman, “Are critics credible? Negative sources are perceived to be less credible,” paper presented at Association for Consumer Research virtual conference, Oct, 2021.
  • Kim, Junha* and Joseph K. Goodman, “Are critics credible? Negative sources are perceived to be less credible,” paper presented at Society for Consumer Psychology virtual conference, Feb 2021.
  • Oh, Hyewon*, Joseph K. Goodman, and Incheol Choi, “Reversing the Experiential Advantage: Happiness Leads People to Perceive Purchases as More Experiential than Material,” presented virtually (in special session) at the Association for Consumer Research conference, Oct 2020.
  • Kim, Junha*, Selin A. Malkoc, and Joseph K. Goodman, “The Left-digit Effect Discourages Consumers to Upgrade,” presented (in special session) at the Society for Consumer Psychology conference, Huntington Beach, CA, March 2020.
  • Kim, Junha, Selin A. Malkoc, Joseph K. Goodman (2019), “The Left Digit Effect Discourages Consumers to Upgrade,” Association for Consumer Research, Volume 47, Rajesh Bagchi, Lauren Block, and Leonard Lee (Eds.), 693-694,
  • Malkoc, Selin A., Joseph K. Goodman*, and Mosi Rosenboim, “Discounting a Lump-sum vs. a Payment Stream: More Payments leads to More Patience,” presented (in special session) at the Association for Consumer Research conference, Atlanta, GA, October 2019.
  • Kim, Junha*, Selin A. Malkoc, and Joseph K. Goodman, “The Left-digit Effect Discourages Consumers to Upgrade,” presented (in special session) at the Association for Consumer Research conference, Atlanta, GA, October 2019.
  • Goodman, Joseph K.* and Kathleen D. Vohs, “The Psychological Value of Material Goods,” presented at the 11th Triennial Invitational Choice Symposium, May, 2019.
  • Goodman, Joseph K.* and Kathleen D. Vohs, “The Psychological Value of Material Goods,” presented (in special session) at the Society for Consumer Psychology conference, Savannah, GA, March 2019.
  • Oh*, Hyewon, Joseph K. Goodman, and Incheol Choi, “Reversing the Experiential Advantage: Happiness Leads People to Perceive Purchases as More Experiential than Material,” presented (in special session) at the Society for Consumer Psychology conference, Savannah, GA, March 2019.
  • Wiengarten*, Evan and Joseph K. Goodman, “The Experiential Advantage: A Meta-Analysis,” presented (in special session) at the Association for Consumer Research conference, Dallas, TX, October 2018.
  • Oh*, Hyewon, Joseph K. Goodman, and Incheol Choi, “Reversing the Experiential Advantage: Happiness Leads People to Perceive Purchases as More Experiential than Material,” presented (in special session) at the Association for Consumer Research conference, Dallas, TX, October 2018.
  • Oh, Hyewon, Joseph K. Goodman*, and Incheol Choi, “Reversing the Experiential Advantage: Happiness Leads People to Perceive Purchases as More Experiential than Material,” presented (in special session) at the European Association for Consumer Research conference, Ghent, Belgium, June 2018.
  • Oh*, Hyewon, Joseph K. Goodman, and Incheol Choi, “Reversing the Experiential Advantage: Happiness Leads People to Perceive Purchases as More Experiential than Material,” presented at the Marketing and Public Policy Conference, Columbus, OH, June 2018.
  • Goodman, Joseph K., Malkoc, and Mosi Rosenboim, “Experiential Asymmetry in Discounting: When Experiential Purchases Lead to More Impatience,” presented (in special session) at the meetings of the Society for Consumer Psychology, Dallas, TX, February 2018.
  • Goodman, Joseph K. and Sarah Lim*, “Giving Happiness: Why We Give Material Gifts when Experiences Make Us Happier,” presented (in special session) at the meetings of the Society for Consumer Psychology, San Francisco, CA, February 2017.
  • Goodman*, Joseph K., Selin A. Malkoc, and Mosi Rosenboim, “The Material-Experiential Asymmetry in Present Bias: Why Material Items Lead to Less Present Biased Preferences,” presented (in special session) at the meetings of the Society for Consumer Psychology, St. Pete Beach, FL, February 2016.
  • Goodman*, Joseph K. and Rebecca Walker Reczek, “When Consumers Prefer to Include: Consideration Set Construction Strategies from Large Product Assortments,” presented (in special session) at the meetings of the Society for Consumer Psychology, Phoenix, AZ, March 2015.
  • Goodman*, Joseph K. and Gabrielle Paolacci* (2014), “Questioning the Turk: Conducting High Quality Research with Amazon Mechanical Turk,” in NA – Advances in Consumer Research, Volume 42, eds. June Cotte and Stacy Wood, Duluth, MN: Association for Consumer Research, Pages: 766-766.
  • Goodman*, Joseph K. and Rebecca Walker Reczek, “When Consumers Prefer to Include: Consideration Set Construction Strategies from Large Product Assortments,” presented (in special session) at Association for Consumer Research, Baltimore, MD, October 2014.
  •  Goodman*, Joseph K. and Sarah Lim, “Giving Happiness: Do Experiential Gifts Leads to More Happiness?” presented (in special session) at Association for Consumer Research, Baltimore, MD, October 2014.
  • Dalton*, Brittney L., Joseph K. Goodman, and Selin A. Malkoc, “Celebrate or Commemorate? When Material Items Lead to Stronger Memories and Greater Positive Affect,” presented (in special session) at Association for Consumer Research, Baltimore, MD, October 2014.
  • Goodman*, Joseph K., “Giving and Receiving Happiness,” presented (in special session) at the meetings of the Society for Consumer Psychology, Miami Fl, March 2014.
  • Goodman*, Joseph K., “Mechanical Turk 2.0: Issues, Limitations, and Solutions for Collecting Data in a Mechanical World,” roundtable at the meetings of the Association for Consumer Research, Chicago, IL, October 2013.
  •  Goodman*, Joseph K. and Kathleen Vohs, “One of Each: Variety Seeking to Avoid Choice Difficulty,” to be presented (in special session) at the meetings of the Association for Consumer Research, Chicago, IL, October 2013.
  •  Goodman*, Joseph K. and Kathleen Vohs, “One of Each: Variety Seeking to Avoid Choice Difficulty,” ISMS Marketing Science Conference, Istanbul, Turkey, July 2013.
  •  Goodman*, Joseph K., Cynthia E. Cryder, and Amar A. Cheema, “Data Collection in a Flat World: Strengths and Weaknesses of Mechanical Turk Samples,” presented (in special session) at the meetings of the Association for Consumer Research, Vancouver, BC, October 2012.
  •  Goodman*, Joseph K. and Selin A. Malkoc, “Goodman, Joseph K. and Selin A. Malkoc (2012), “Choosing for Here and Now vs. There and Later: The Moderating Role of Construal on Assortment Size Preferences,” presented at the International conference of the Society for Consumer Psychology, Florence, Italy, June, 2012.
  • Goodman,*Joseph K. and Selin A. Malkoc, “Choosing for Here and Now vs. There and Later: The Moderating Role of Construal on Assortment Size Preferences,” presented at the meetings of the Society for Consumer Psychology, Las Vegas, NV, February, 2012.
  • Goodman, Joseph K. and Caglar Irmak (2012), “Having versus Consuming: How Failing to Estimate Usage Frequency Affects Consumer Preferences for Mulit-Feature Products,” in Advances in Consumer Research Volume 39, R. Ahluwalia, T. L. Chartrand, and R. K. Ratner (Eds.), 628-629.
  • Goodman*, Joseph K. and Caglar Irmak, “Having versus Using: When a Failure to Estimate Usage Makes Consumers Prefer Multi-Feature Products.” presented at the meetings of the Association for Consumer Research, St. Louis, MO, October 2011.
  • Goodman*, Joseph K., Cynthia E. Cryder, and Amar A. Cheema, “Data Collection in a Flat World: Strengths and Weaknesses of Mechanical Turk Samples,” presented at the meetings of the Society for Judgment and Decision Making, St. Louis, MO, November, 2010.
  • Goodman*, Joseph K., Rajagopal Raghunathan, and Susan Broniarczyk, “A Single Global Brand or Branded Variants? The Role of Differentiation on Brand Portfolio Strategy,” presented at the Global Brand Management Conference, Koc University, Istanbul, Turkey, June, 2010.
  • Malkoc*, Selin A. and Joseph K. Goodman, “Is More Always Better? The Role of Construal on Assortment Size Preference,” presented (in special session) at the meetings of the Society for Consumer Psychology, St. Pete Beach, FL, February, 2010.
  • Goodman, Joseph K. (2009), “Exclude or Include? Consideration Set Strategies and the Choice Process,” in Advances in Consumer Research Volume 36, A. L. McGill and S. Shavitt (Eds.), 214-217.
  • Goodman*, Joseph K., Susan Broniarczyk, Jill Griffin, and Leigh McAlister, “Simplify or Intensify? Best Seller Signage on Consumer Decision Making from Large Product Assortments” presented (in special session) at the meetings of the Association for Consumer Research, San Francisco, CA, October, 2008.
  • Goodman*, Joseph K. and Susan Broniarczyk, “Screening from Large Assortments: The Use of Include and Exclude Strategies in Consideration Set Construction” presented (in special session) at the meetings of the Association for Consumer Research, San Francisco, CA, October. 2008.
  • Nicolao*, Leonardo, Julie R. Irwin, and Joseph K. Goodman, “Happiness for Sale: Do Experiential or Material Purchases Lead to Greater Consumer Happiness?” presented at the meetings of the Society for Judgment and Decision Making, Long Beach, CA, November, 2007.
  • Irwin, Julie R., Joseph K. Goodman, and Leonardo Nicolao*, “Happiness for Sale: Do Experiential or Material Purchases Lead to Greater Consumer Happiness?” presented (in special session) at the meetings of the Association for Consumer Research, Memphis, TN, October, 2007.
  • Goodman*, Joseph K. and Cait Poynor, “From Small Slice to Big Picture: The Relationship Between Local Display Breadth, Assortment, and Variety,” presented at the meetings of the Society for Consumer Psychology, Las Vegas, NV, February, 2007.
  • Ward*, Morgan K., Joseph K. Goodman, and Julie R. Irwin, “I Want It Even Though I Do Not Like It: Preference for Familiar but Less Liked Music” presented (in special session) at the meetings of the Society for Consumer Psychology, Miami, FL, February, 2006.
  • Ward*, Morgan K., Joseph K. Goodman, and Julie R. Irwin, “I Want It Even Though I Do Not Like It: Preference for Familiar but Less Liked Music” presented at the meetings of the Society for Judgment and Decision Making, Toronto, ON, Canada, November 2005
  • Goodman*, Joseph K. and Susan Broniarczyk, “Clash of Personalities: The Role of the Corporate Brand in Product Brand Portfolios” competitive paper presented at the meetings of the Association for Consumer Research, San Antonio, TX, October, 2005.
  • Goodman, Joseph K. (2005), “Faulty Reasoning and Gambling Behavior,” Special Session Summary, in Advances in Consumer Research Volume 32, G. Menon and A. R. Rao, (Eds.), 131-133.
  • Goodman*, Joseph K. and Julie R. Irwin, “Special Random Numbers: Beyond the Illusion of Control,” (in special session) presented at the meetings of the Association for Consumer Research, Portland, OR, October 2004.
  • Goodman*, Joseph K. and Julie R. Irwin, “Special Random Numbers: Beyond the Illusion of Control,” presented at Behavioral Decision Research in Management Conference, Duke University, April, 2004.
  • Goodman*, Joseph K. and Julie R. Irwin, “Special Random Numbers: Beyond the Illusion of Control,” presented at the meetings of the Society for Judgment and Decision Making, Vancouver, Canada, November 2003.
  • Broniarczyk*, Susan, Joseph K. Goodman, Jill Griffin, and Leigh McAlister, “Too Many Choices:  The Effect of Assortment on Anticipated and Post-Consumption Regret,” presented (in special session) at the meetings of the Association for Consumer Research, Toronto, Canada, October, 2003.
  • Goodman*, Joseph K. and Julie R. Irwin, “Reluctance to Concede Randomness: Specialized Random Numbers,” competitive paper presented at the meetings of the Association for Consumer Research, Toronto, Canada, October, 2003.
  • DeFanti, Mark P. and Joseph K. Goodman (2005), “Brand Architecture and Corporate Reputation,” Marketing Science Institute Conference Summary, Report No. 05-303, 20p, Charleston, SC, March 17-18.

HONORS AND AWARDS

  • AMA-Sheth Foundation Doctoral Consortium Faculty, July 2022, The University of Texas at Austin.
  • Outstanding Reviewer Award, Journal of Consumer Psychology, 2016.
  • Outstanding Reviewer Award, Journal of Consumer Research, 2015, 2021.
  • Invited Faculty Fellow, Society for Consumer Psychology Doctoral Symposium, 2013, 2014, 2015, 2016, 2017, 2018.
  • Invited Faculty Fellow, Association for Consumer Research Doctoral Symposium, 2011, 2015, 2016, 2018.
  • Fred Moore Assistant Instructor Award for Teaching Excellence, McCombs School of Business, The University of Texas at Austin, May 2007.
  • AMA-Sheth Foundation Doctoral Fellow, University of Connecticut, July 6-10, 2005.
  • The University of Texas at Austin Continuing Fellowship, Office of Graduate Studies 2005.
  • 13th Annual University of Houston Doctoral Symposium Fellow, Houston, TX, 2004.
  • The University of Texas at Austin Bruton Fellowship, 2003, 2004.
  • 34th Annual Haring Symposium Fellow, Indiana University, Bloomington, IN, 2003.
  • Dean’s Fellowship, McCombs School of Business, The University of Texas at Austin, 2003, 2004.
  • The University of Texas at Austin Pre-Emptive Fellowship, Office of Graduate Studies, 2003.
  • The University of Texas at Austin Dean’s List, 1997-2001.

PROFESSIONAL SERVICE
ACR Conference Co-Chair (with Hilke Plassmann and Cristel Russell), Association for Consumer Research, Paris, France, September 2024.
Co-editor, Journal of the Association of Consumer Research, special issue on Experiential Consumption, with Kristin Diehl and Jeff Galak.
Associate Editor, International Journal of Research in Marketing, 2021-present.
Associate Editor, Journal of Consumer Psychology, 2017-2021, 2024-present.
Editorial Review Board, Journal of Marketing.
Editorial Review Board, Journal of Consumer Research..
Editorial Review Board, Journal of Consumer Psychology.
Conference Social Co-chair (with Franklin Shaddy), Society for Consumer Psychology Annual Conference, Huntington Beach, CA, March 2020.
Conference Track Chair (with Rosellina Ferraro), Society for Consumer Psychology Annual Conference, Dallas, TX, February 2018.
Conference Co-Chair (with Kristin Diehl), Society for Consumer Psychology Doctoral Consortium, Phoenix, AZ, February 2015.
Associate Editor, Association for Consumer Research (ACR) Annual Conference, 2016.
Advisory Panel, Society for Consumer Psychology (SCP), 2012-2015.
Sage Open, guest editor and Ad Hoc Reviewer.
Ad-Hoc Reviewer:
-Journal of Marketing Research
-Journal of the Association for Consumer Research
-Psychological Science
-Perspectives on Psychological Science
-Organizational Behavior and Human Decision Processes
-Journal of Behavioral Decision Making
-Public Opinion Quarterly
-Journal of Consulting and Clinical Psychology
-Journal of Economic Behavior & Organization
-International Journal of Research in Marketing
-Journal of Marketing Behavior
-Journal of Retailing
-Behavioral Research Methods
-Management Science
-PLOS ONE
– Social Psychological and Personality Science
-Review of General Psychology
-Acta Psychologica
-Journal of Advertising
-Marketing Letters
-Journal of Public Policy in Marketing
-Journal of of the Academy of Marketing Science
-Journal of Business Logistics
-International Journal of Hospitality Management
-Association for Consumer Research (ACR) Conference
-Society for Consumer Psychology (SCP) Conference
-Society for Consumer Psychology (SCP) Dissertation Competition
-European Marketing Academy (EMAC) Conference
-Social Sciences and Humanities Research Council of Canada
-Academy of Marketing Science World Marketing Congress
Program Committee, Association for Consumer Research (ACR) Annual Conference, 2013, 2016, 2017, 2018, 2019.
Program Committee, CBSIG Conference, Managerially Relevant Consumer Insights: Crossing Boundaries, 2019.
Symposium Reviewer, Society for Consumer Psychology (SCP) Annual Conference 2009, 2010, 2012, 2013, 2014, 2016, 2019.
Publicity Committee, Society for Consumer Psychology, 2013.

Service to the University, College, and Department
University Faculty Benefits and Compensation Committee, The Ohio State University, 2020-2023.
Executive MBA Redesign Committee, The Ohio State University, 2023.
Marketing Faculty Search Committee Chair, Department of Marketing & Logistics, The Ohio State University, 2018-2019.
Core Academy Committee, Fisher College of Business, The Ohio State University, 2017-2019.
Marketing and Undergraduate Committee, Department of Marketing & Logistics, The Ohio State University, 2017-2019.
Marketing Research Brownbag Coordinator, The Ohio State University, 2017-2019.
Outreach and Engagement Committee, Department of Marketing & Logistics, The Ohio State University, 2018.
Marketing & Logistics Integration Committee, Department of Marketing & Logistics, The Ohio State University, 2018.
Haring Symposium Faculty Representative, Indiana University, April 2017.
Course Evaluation Committee Member, Washington University in St. Louis, 2011-2012.
Disciplinary Committee, Washington University in St. Louis, 2013-2014.
Marketing Seminar Series Coordinator, Washington University in St. Louis, 2012.
Research Pool Coordinator, Olin Business School, Washington University in St. Louis, 2008-2016.
Faculty Co-Director, Olin Behavioral Lab, Washington University in St. Louis, 2014-2016.
Co-Director of CB Research Lab, Washington University in St. Louis, 2008-2016, Fisher College of Business, The Ohio State University, 2016-present.

Conference Workshop/Session Chairs
Workshop Chair, ” How and When to Ask the Turk: Tips for Using Amazon’s Mechanical Turk to Conduct Consumer Research,” 2015 meetings of the Association for Consumer Research, New Orleans, LA.
Workshop Co-Chair (with Gabriele Paolacci), “Questioning the Turk: Conducting High Quality Research with Amazon Mechanical Turk,” 2015 meetings of the Association for Consumer Research, Baltimore, MD.
Roundtable Session Chair, “Mechanical Turk 2.0: Issues, Limitations, and Solutions for Collecting Data in a Mechanical World,” 2013 meetings of the Association for Consumer Research, Chicago, IL.
Session Chair, International Society for Consumer Psychology Conference, 2012.
Special Session Chair, “Choosing for Tomorrow: The Influence of Affect and Temporal Distance,” 2011 meetings of the Association for Consumer Research, St. Louis, MO.
Special Session Chair, “Exclude or Include? Consideration Set Strategies and the Choice Process,” 2009 meetings of the Association for Consumer Research, San Francisco, CA.
Special Session Chair, “Constrained Preferences: A Look into the Preference/Choice Inconsistency,” 2006 meetings of the Society for Consumer Psychology, Miami, FL.
Special Session Chair, “Faulty Reasoning and Gambling Behavior,” 2004 meetings of the Association for Consumer Research, Portland, OR.

Dissertation Committee Member and Chair

–Junha Kim, Marketing, The Ohio State University (co-chair with Selin Malkoc), Placement: Rutgers

–John Costello, Marketing, The Ohio State University, Placement: Notre Dame

–Hyewon Oh, Marketing, The University of Illinois, Placement: Stevens Institute of Technology

–Eda Anlamlier, Marketing, The University of Illinois at Chicago, Placement: UNLV

–Daniel Zane, Marketing, The Ohio State University, Placement: University of Miami

–Gabriela Tonietto, Marketing, Washington University in St. Louis, Placement: Rutgers

–Brittany Solomon, Psychology, Washington University in St. Louis.

-Dejun (Tony) Kong, Organizational Behavior, Washington University in St. Louis

TEACHING EXPERIENCE

  • Marketing Management (MBA 6250), The Ohio State University, Fall 2019, Spring 2020, Spring 2021, Spring 2022, Spring 2023. Executive MBA core class. Evaluations: 4.52-4.86/5
  • Principles of Marketing (BUSML 3250), core class, 780 students, multiple campuses, The Ohio State University, Spring 2017, Spring 2018
  • Flexibility and Decisiveness, Brookings Executive Education (Brookings Institution and Washington University in St. Louis), NASA Marshall Space Flight Center, July 2015, 2018, Washington, D.C., September 2015, 2016, 2017, 2018.
  • Creating and Building Brand Equity (MKT 500H, MBA and PMBA), Washington University in St. Louis, Spring 2014, 2015
  • Brand Management MKT (MKT 400F), Washington University in St. Louis, Spring 2014, 2015, 2016.
  • Creating and Building Brand Equity (MKT 500H, MBA and PMBA), Washington University in St. Louis, Spring 2014, 2015
  • Understanding and Influencing Consumer Behavior (MKT 576A, MBA and PMBA), Washington University in St. Louis, Fall 2009, 2010, 2011, 2012.
  • Consumer Behavior (MKT 377, BSBA), Washington University in St. Louis, Fall 2009, 2010, 2011, 2012.
  • Judgment and Decision Making Seminar (MKT 674, PhD), Washington University in St. Louis, Spring 2010.
  • Principles of Marketing (MKT 370, BSBA), Washington University in St. Louis, Fall 2008.
  • Consumer Behavior (MKTG 351), University of South Carolina, Fall 2007.
    Principles of Marketing* (MKT 337), The University of Texas at Austin, Spring 2006.

*Awarded the Fred Moore Assistant Instructor Award for Teaching Excellence.
Independent Study Supervisor, Olin Business School – Jessica Liang, Andong Cheng, Jannina Phi, Justin Samakow, Neha Agarwal
Internship Supervisor, Olin Business School – Stephen Hayes, Amanda Baranick, Colin Ardern, Ashley Blumberg

 MEMBERSHIPS (PAST, PRESENT, and FUTURE)

CB Research Lab, Co-Founder, Fisher College of Business, The Ohio State University
CB Research Lab, Olin Business School, Washington University in St. Louis
Good NaylorMan Lab, Moore School of Business, University of South Carolina
Irwin Lab, McCombs School of Business, The University of Texas at Austin
American Marketing Association
American Psychological Association
Association for Consumer Research
Association for Psychological Science
Society for Consumer Psychology
Society for Judgment and Decision Making
Society for Personality and Social Psychology
Gumball.com Fanclub
Links

Ameri-Turk Guide to Turkey

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