evergreen

One way to work more efficiently and extend the impact of your blog is to create what’s known as ‘evergreen content’. This is content that isn’t tied to a specific date or month, writing about subjects that are more timeless. Keeping up with blog posting can be a challenge if every post is date specific. It can be a good strategy to mix in some evergreen posts that will have a longer shelf life. Then you get a longer benefit for your post writing efforts.

Another idea, similar to writing evergreen content, is to write seasonal content that can be reused year to year. You might create winter, spring, summer, and autumn content that isn’t tied to a specific year, making it more reusable. It can be more efficient to preplan and schedule posts once a month or once a quarter, than to be always be publishing ad hoc.

Managing a blog is like tending a garden. It’s best to do routine checks and maintenance every month to keep your blog healthy like doing periodic content audits and accessibility checks. ‘Link rot’ is something that happens over time where links become broken. As part of the blog’s monthly maintenance, content managers should go through their site and look for broken links. WordPress makes it easy to spot broken links by crossing them out with a strikethrough. Blog authors can look for strikethrough links each month and update the URLs that they point to. Links become broken in websites because the URLs of external webpages they link to change over time from organizations adjusting the structure of their websites.

If you run a blog with multiple authors, it’s likely that web accessibility errors will pop up over time. It would be a good practice to run periodic accessibility checks as part of the blog’s monthly maintenance plan. WAVE is a free tool that is good at finding accessibility issues in individual pages. To check a large blog or website, site scanning services like PopeTech can be used. Many organizations at Ohio State have access to scan their sites with PopeTech. For smaller blogs, authors may find it more convenient to install the WAVE browser extension which can check a page for issues in one click. Forming a plan to train authors about accessible content authoring can also help lower the number of accessibility issues that pop up over time. Ohio State offers several online courses about web accessibility through the Digital Accessibility Services office (DAS).