What is agricultural communication?
Agricultural communication is a field that focuses on communication about agriculture-related information between agricultural and non-agricultural stakeholders.
Why is Agricultural Communication Important?
Agricultural communication is important because it is a field of work that focuses on the latest technology and research that can help farmers stay efficient and profitable. No organization’s existence would be possible without proper, fluid and flawless communications between its members. Communication is essential for today’s cooperative and makes it possible for these bodies to overcome external challenges that will benefit the agricultural community as a whole.
The history of agricultural communications
Originally, agricultural journalists were needed to report farm news for a much larger agricultural and rural audience. As people moved from the farm to cities and suburbs, a much greater proportion of the population had less direct knowledge and experience regarding agriculture. The journalists were very important, and they still are but while they spread the knowledge, they weren’t explaining with enough detail to help those who were interested in agriculture.
What can you do with an agricultural communications degree?
Agricultural communicators can do just about any job related to agriculture like:
- Seed sales representatives
- Agricultural technicians
- Extension Educator Agriculture & Natural Resources
- Agricultural insurance agent
- Marketing for agricultural businesses
- And a whole lot more!!!
The benefits of being an agricultural Communications major
The biggest benefit of majoring in agriculture communications is that you can go so many different directions with one degree. Students learn to become very versatile with the world of media and networking along with learning and teaching the most basic needs of society. Another benefit of this major is that so many people take this field of work in so many different directions that you can get your foot in the door with big companies just by knowing others who did those things with the same degree. Graduates will communicate about agricultural science with diverse audiences within and outside the agricultural sector locally, nationally, and globally, using various communication channels and tools. This means that you will get your own personal name out in the world just by sharing your love and interest of agriculture.
Agricultural Communications
Agricultural communication is one of the most important jobs today. Farmers feed the world and without those who work in agriculture communications the famers wouldn’t be able to stay in business. Agricultural communication workers not only help the farmers but also help stakeholders, and other industry professionals, providing access to critical information such as weather patterns, market prices, and new technologies to help them make informed decisions.