Retail Agriculture – Guidance for Operations during the COVID-19 Pandemic

In big or small ways, COVID-19 has impacted aspects of farming and agribusiness. Safety, health, and wellness have become necessary concerns for all farm operations. Inviting the public to an agricultural operation for activities requires farm businesses to take additional safety measures for employees and customers. The focus of this guide is agritourism, but the concepts are the same across retail agriculture – whether a farm market, farmers market, pick-your-own operation and related.

Agritourism Guidance for Operations During COVID-19 – Web

Agritourism Trends & Activity Decision Making

This is part 3 of 3 sections from the Minnesota Fruit & Vegetable conference.

Looking at trends can be a great way to determine next steps for agritourism at the farm level. This section will help you gain new ideas and help explain what is happening in the agritourism industry across the country.

Many of us get excited about trends quickly. We want to plan a new event, or add a new activity to the farm. But, wait! There are many decisions to make before determining if an activity is best suited for your specific farm. We’ll review a decision making chart for use with your farm team to be sure you are analyzing each activity and choosing the ones that best fit your farming operation.

Find out more information through the links below for use to get ideas for your farm based on today’s trends in agritourism and a guide to decision making for agritourism activities.

2021 – Agritourism Trends & Activities – Handout Activities to be used with the farm management team

2021 – Agritourism Trends & Activities Slides from the presentation

Marketing and the Senses

This is part 2 of 3 sections from the conference.

Marketing is a difficult task. Writing a comprehensive marketing plan is a difficult task. So, we’ve provided a format to make this a one-pager! Yes, you’ll have lots of other notes, but this one-page marketing plan will help you focus and take action for the coming season at the farm.

To implement this plan, we encourage you to think about all aspects of your farm in terms of engaging customers through the five senses. The presentation reviews things you can do at the farm, and even gives specific ideas to help you think of customers and marketing in new ways.

Find out more information through the links below for use to develop a one page marketing plan for your farm.

2021 – Marketing and senses – Minnesota – Handout Activities to be used with the farm management team

2021 – Marketing and senses – Minnesota Slides from the presentation

Customer Service – Minnesota Fruit & Veg Conference

This is part 1 of 3 sections from the conference.

Customer service is the brand in action. Knowing what customers think of you and how they interpret your image is a great way to start a plan to improve customer service at  your farm this coming season.

There are four steps to providing excellent, awesome customer service:

  1. Prepare – Write a plan, train and empower employees.
  2. Respond & Mitigate – Understand it is a long term relationship, not just about the issue at hand. Fix things. Respond on social media.
  3. Recover – Have a plan for potential customer service fails. Designate who is in charge. Communicate.
  4. Improve Practices – Update the plan. Prepare for next time. Anticipate future customer service issues.

Find out more information through the links below for use to develop a customer service plan for your farm.

–  2021 – Awesome Customer Service – Minnesota – Handout Activities to be used with the farm management team

2021 – Awesome Customer Service – Minnesota Slides from the presentation

Awesome Customer Service

 

Customer service is the brand in action. Knowing what customers think of you and how they interpret your image is a great way to start a plan to improve customer service at  your farm this coming season.

There are four steps to providing excellent, awesome customer service:

  1. Prepare – Write a plan, train and empower employees.
  2. Respond & Mitigate – Understand it is a long term relationship, not just about the issue at hand. Fix things. Respond on social media.
  3. Recover – Have a plan for potential customer service fails. Designate who is in charge. Communicate.
  4. Improve Practices – Update the plan. Prepare for next time. Anticipate future customer service issues.

Find out more information through the links below for use to develop a customer service plan for your farm.

Awesome Customer Service Handout – OEFFA – Final – Activities to be used with the farm management team

Awesome Customer Service – OFFA 2020 final – Slides –  Slides from the presentation

Marketing Lessons from the 2017 Super Bowl – With applications for Direct Food & Ag Marketing Businesses

Super Bowl LI was one for the record books. More interesting for us, though, is the commercials! They were a snapshot of what is happening in marketing and showed us signs of the hot trends in marketing for 2017. Each year, our team watches with a keen eye to see what collective trends develop, how far marketers are willing to think outside of their brand, and how these trends can be used with food and agriculture direct marketing.

As you review our analysis of the trends, consider these questions in regards to your business:
• How does this relate to your business and your brand?
• How can you use these trends to update your online presence (webpage, social media, etc)?
• What trends can you take advantage of and how can you make a plan for promotions?

Read our entire analysis and get ideas for your 2017 marketing plan in this document: Marketing Trends We Saw in Super Bowl Ads 2017-1a2hq38

New OSU Extension Factsheet – Mobile Media Marketing

OSU Extension has a new factsheet for direct marketers!

As part of our updated DeviceReady program to farm and food direct marketers, we’ve published a new factsheet that summarizes what marketers need to do in order to manage their online presence. From new businesses to experienced ones, this information helps you keep up to date on how your business is viewed online, what information is out there about your business and how to connect it all with a consistent online presence. It has several tips and tools of the trade to manage your online presence.

Download the factsheet at: http://go.osu.edu/mobilefactsheet

DeviceReady: Managing Your On-Line Presence

The DeviceReady curriculum helps you manage your online presence to be consistent across all platforms and devices. It helps you direct your resources to better manage your brand.

During the workshop, participants learn to:

  • How do customers view you online?
  • Can customers find you online?
  • Can customers find what you want them to find out about you online?
  • Are you meeting their digital needs?

 

DOWNLOAD WORKBOOK: DeviceReady Workbook – 2017-02 – Updated-1vwuu7n

This workbook goes along with presentations by Rob Leeds and Eric Barrett at the 2017 North American Farmers Direct Marketing Association (NAFDMA) Annual Convention.

Part 1 – Managing Your On-Line Presence

Part 2 – Customer Service in Social Media and the Digital World

Food & Ag Marketing Lessons from the Super Bowl! – Today at NOON

Watching the Super Bowl with a bunch of farm direct marketers changed the way we thought about the game and the ads. We found ourselves looking for themes and trends which farmers could use in their marketing. Super Bowl 50 marks the third year for observing these trends and applying them to direct food & agriculture marketing.

Here are some questions we’ll answer during the program:

  • What trends did we see?
  • How does this relate to your farm?
  • How can you use these themes to update your farm’s social media plan?
  • Will the trends change the way you promote your farm through other marketing channels?

During the webinar, we’ll review the trends and give you tips on each one to use in your farm’s marketing plan.

Join us today to talk about marketing lessons from the Super Bowl 50 ads this year.

You can log into our webinar today at 12pm by going here: http://go.osu.edu/newlessons

The handout for this webinar is here: Marketing Trends We Saw in Super Bowl Ads 2016 – final

Cleveland Market Gardener Program – MarketReady

MarketReady is a comprehensive educational program that prepares food producers to sell directly to consumers and wholesale buyers. The Ohio Direct Food & Ag Marketing Team provides professional education to improve marketing planning and marketing relationships. MarketReady workshops and resources guide producers through the decisions needed for entering various direct marketing channels.

From branding your farm to choosing your customer demographics to setting prices, this program reviews all aspects of marketing to get producers ready to enter the market – and to be successful in their endeavors!

For a complete outline of the program, go to: http://southcenters.osu.edu/marketing/overview-programs/marketready

To print/view the most up-to-date slides for this program, click here: Revised Marketing Bootcamp – Barrett – For Handout